Omnichannel Media Strategy Lead (Contract)

Cella by Randstad Digital; California (MO); On-site; USD 48,000 - 62,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Weekly paychecks

Job summary

Cella by Randstad Digital in Universal City, California is seeking a senior media strategy professional to lead end-to-end omnichannel campaigns across digital, broadcast, and streaming platforms. You will craft data-driven media briefs and executive presentations while optimizing channel mix based on analytics and audience insights.

The role requires 5+ years in media planning/buying, deep knowledge of ad tech ecosystems, and strong presentation and leadership capabilities.

Qualifications

• 5+ years of strategic media planning and buying across digital, broadcast, and streaming channels.
• Bachelor's degree with strong presentation skills and collaborative leadership.

Responsibilities

• Orchestrate end-to-end omnichannel media strategies across digital and traditional platforms to maximize ROI.
• Formulate media briefs, data-driven proposals, and executive summaries for cross-functional alignment.
• Use analytics and audience research to optimize channel mix and campaign performance.
• Oversee asset delivery, workflows, and budget tracking across teams and agencies.

Skills

Strategic media planning

Media buying

Digital advertising ecosystem

Analytics to insights

Strong presentation skills

Education

Bachelor's degree

Tools

Ad servers

DSPs

SSPs

Data providers

Job description

Cella by Randstad Digital in Universal City, California is seeking a senior media strategy professional to lead end-to-end omnichannel campaigns across digital, broadcast, and streaming platforms. You will craft data-driven media briefs and executive presentations while optimizing channel mix based on analytics and audience insights.

The role requires 5+ years in media planning/buying, deep knowledge of ad tech ecosystems, and strong presentation and leadership capabilities.