Digital Campaign Architect

Hearst Communications, Inc.; Charlotte, Northern (NC, KY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital campaigns across multiple channels from the Charlotte, NC location. You will coordinate trafficking, QA, and pacing to meet client goals and leverage best-in-class targeting and measurement.

The role reports to the Senior Campaign Manager and requires in-office presence at the Hearst Service Center. Strong analytics, platform proficiency, and cross-functional collaboration are essential for success.

Qualifications

• 2-5 years of experience managing digital advertising campaigns.
• Proficient with major ad platforms Google Ad Manager (GAM), Meta, DV360 or other DSPs, etc.).
• Strong analytical skills, including comfort working with metrics, dashboards, and Excel/Google Sheets.
• Experience with trafficking, pixels, UTMs, and third-party tracking tools.
• Excellent communication and project-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with brand-safety tools, verification platforms, and attribution systems.
• Understanding of SEO/SEM, social strategy, and content marketing.

Responsibilities

• Coordinate with internal and offshore trafficking teams to set up, launch, and manage campaigns across multiple ad servers and DSPs.
• Oversee trafficking, QA, and pacing to ensure accurate and timely delivery.
• Troubleshoot campaign issues (tracking, tags, pixels, discrepancies, and pacing) and coordinate resolution with trafficking teams as needed.
• Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline, pacing, performance, and address day-to-day questions.
• Provide technical support across products, including On-Site, Audience Extension, Social, and Native.
• Monitor daily performance and implement optimization strategies to improve KPIs (CTR, CPA, ROAS, video completion rates, viewability, etc.).
• Deliver strategic insights and optimization recommendations aligned with client objectives, and work with trafficking teams to execute changes.
• Produce weekly and ad hoc performance reports with insights, trends, and actionable recommendations.
• Present results to internal teams and clients with clear, data-driven narratives.
• Identify and disseminate learnings that inform future campaign strategies and proposals.
• Partner with Finance and Operations to support monthly billing and resolve discrepancies.

Skills

Campaign management

Analytics

Communication

Project management

Multitasking

Data interpretation

Strategy

SEO/SEM knowledge

Tools

Google Ad Manager (GAM)

Meta

DV360

DSPs

Job description

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital campaigns across multiple channels from the Charlotte, NC location. You will coordinate trafficking, QA, and pacing to meet client goals and leverage best-in-class targeting and measurement.

The role reports to the Senior Campaign Manager and requires in-office presence at the Hearst Service Center. Strong analytics, platform proficiency, and cross-functional collaboration are essential for success.