Digital Brand Media Lead — Growth & Performance

Talantir; New York (NY); Hybrid; USD 84,000 - 115,000; Full time

Benefits offered by this job

Annual bonus

Equity award

Medical, Dental, Vision insurance

401K matching

GymPass

Home office stipend

Job summary

Fanatics Betting & Gaming is seeking a results-driven Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role combines strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities include owning media strategy, managing agency partners, and delivering end-to-end performance reporting. Expect travel to NYC and Denver offices, with a base salary of $84,000–$115,000 plus bonus

Qualifications

• 7+ years in a related marketing role (e.g., Marketing Manager, Account Manager).
• Bachelor qualification in marketing or business.
• Digital marketing expertise with strong vendor/media partner relationships.
• Strong knowledge of digital channels and platforms (Google, Meta, Twitter, Snapchat, DSPs).
• Excellent presentation skills to internal/external stakeholders.
• Experience with brand measurement partners (Savanta, Lucid, DISQO, Kantar).
• Detail-oriented, deadline-focused, adaptable and innovative.
• Experience in sports betting/gaming industry preferred.
• Willingness to travel to Fanatics offices in New York City and Denver.

Responsibilities

• Own strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
• Develop channel-level targets and KPIs with stakeholders.
• Manage and optimize brand media investment across paid social, online video, CTV, display, programmatic, and digital audio.
• Lead end-to-end campaign reporting and executive-level presentations.

Skills

7+ years experience

Marketing strategy

Digital marketing

Vendor relationships

Presentation skills

Brand measurement

Attention to detail

Willing to travel

Education

Bachelor degree in marketing/business

Tools

Google Marketing Platform

Meta Ads

Programmatic DSPs

Job description

Fanatics Betting & Gaming is seeking a results-driven Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role combines strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities include owning media strategy, managing agency partners, and delivering end-to-end performance reporting. Expect travel to NYC and Denver offices, with a base salary of $84,000–$115,000 plus bonus