Senior Manager, Growth Cohort, Sportsbook

Fanatics Inc.; New York (NY); Remote; USD 150,000 - 175,000; Full time

Job summary

Fanatics Inc is seeking a Senior Manager, Cohort Growth – Sportsbook to lead strategy for growing player lifetime value across the customer lifecycle. You will partner with the Senior Director of Growth to align Marketing, Product, and Trading, crafting event-driven cohorts around major sports moments and optimizing the first-bet funnel under high-velocity windows.

The role requires a data-fluent marketer with sports betting fluency, strong stakeholder management, and a proven track record of

Qualifications

• 7+ years of experience in growth marketing, CRM, or lifecycle strategy in Sports Betting, iGaming, or high-velocity digital marketplaces.

Responsibilities

• Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events and cross-sell into the broader sports offering.
• Optimize the Funnel: Map and refine the journey from registration to first deposit with CRM and Product for a seamless first-bet experience.
• Event-Driven Promotional Strategy: Design incentives with Promotions and Trading to balance high-volume acquisition with margin health.
• Dynamic Intake Analysis: Analyze cohort performance by acquisition source; report CAC vs. early-life ROI to leadership.
• Cross-Functional Alignment: Bridge Acquisition, Brand, and Trading/Odds teams; align spend with sports schedule and targets.
• Reporting: Lead reporting of new player volume, early-life value, and marketing spend with Finance and Analytics.

Skills

Growth marketing

CRM

Lifecycle strategy

Job description

New York, NY, United States (Remote)

Job Description

The Role

We’re looking for a Senior Manager, Cohort Growth – Sportsbook to execute the strategy for growing and maximizing player volume and value across the customer lifecycle.

You’ll partner closely with the Senior Director of Growth to bridge the gap between Marketing, Product, and the Trading floor. This role is perfect for a data-fluent marketer who understands that a player’s "first bet" experience is deeply tied to the sporting calendar. You will build the "connective tissue" between high‑traffic sporting events (Super Bowl, March Madness, EPL kickoff) and long‑term commercial outcomes.

Responsibilities

• Execute Seasonal Cohort Strategy: Own the management of new player cohorts acquired during key tentpole events. Implement strategies to maximize Initial NGR and ensure players acquired for a specific event (e.g., the World Cup) are successfully cross‑sold into the broader sports offering.
• Optimize the Funnel: Map and refine the journey from registration to first deposit. Collaborate with CRM and Product to ensure a seamless "first-bet" experience that can handle the high‑velocity traffic spikes typical of pre‑match windows.
• Event-Driven Promotional Strategy: Partner with the Promotions and Trading teams to design incentives (Odds Boosts, Insurance Bets) that balance high-volume acquisition with margin health.
• Dynamic Intake Analysis: Analyze cohort performance by acquisition source and entry event. Identify which sports or leagues produce the highest LTV players and report insights on CAC vs. early-life ROI to Sportsbook leadership.
• Cross-Functional Alignment: Serve as the primary bridge between Acquisition, Brand, and the Trading/Odds-making teams. Ensure promotional spend aligns with the sports schedule, volume targets, and commercial risk profiles.
• Reporting: Lead reporting of new player volume, early-life value, and marketing spend. Actively partner with Finance and Analytics to identify performance gaps, working cross-functionally to optimize activity

Qualifications

• 7plus years of experience in growth marketing, CRM, or lifecycle strategy—specifically withinSports Betting, iGaming, or high-velocity digital marketplaces.
• Sports Market Fluency: A deep understanding of the sports calendar and betting-specific behaviors (e.g., parlay preference vs. straight bets, in-play vs. pre-match).
• Proven Track Record: Experience driving retention in a seasonal industry, specifically managing "churn" after major sporting events conclude.
• Analytical Mindset: Proficiency in cohort analysis; you should be able to explain how a cohort acquired during the NFL Playoffs differs in value from one acquired during the NBA mid-season.
• Communication Skills: Ability to translate complex betting data into actionable narratives for leadership, especially regarding "hold" percentages and promotional reinvestment.
• Operational Agility: Comfortable working in a fast-paced environment where strategies may need to pivot based on real-world match results or major injuries.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $150,000 to $175,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (Remote)