Digital Brand Growth Manager — Multi-Brand & Performance

Trinchero Family Estates; Napa (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

PTO and Wellness programs

401(k) with profit-sharing

Job summary

Trinchero Family Estates is seeking a Digital Brand Marketing Manager in Napa to lead integrated digital strategies across wine, spirits, and DTC brands. You will drive paid media, social, influencer partnerships, e-commerce activation, and analytics to boost awareness, engagement, acquisition, and revenue.

The role partners with Brand Marketing, Communications, eCommerce, and IT to optimize marketing investments and performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field; MBA preferred.
• 6+ years of progressive experience in digital marketing, performance marketing, social media, e-commerce, or integrated marketing.
• Experience managing multi-brand digital marketing programs and agency relationships.
• Strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, Influencer marketing and e-commerce marketing.
• Demonstrated experience managing significant marketing budgets and forecasting processes.
• Strong analytical, financial, and strategic planning capabilities.

Responsibilities

• Develop and execute digital marketing strategies aligned with brand, marketing, and business objectives.
• Lead full-funnel paid media strategy across key digital channels.
• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
• Manage agency partners and platform administration to ensure performance against goals.
• Direct organic and paid social strategies, content planning, community engagement, and brand governance.
• Lead Influencer and creator marketing programs, including partner selection, contracting, compliance, and measurement.
• Develop strategic partnerships and promotional campaigns to increase reach and engagement.
• Manage digital experience initiatives across brand websites, e-commerce platforms, and retailer programs.
• Evaluate technologies that improve marketing effectiveness and business performance.
• Deliver actionable insights and recommendations through performance analysis and reviews.

Skills

Digital marketing strategy

Performance marketing

Social media

E-commerce

Budget forecasting

Analytics

Cross-functional collaboration

Leadership

Communication

Presentation

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field

MBA preferred

Tools

MS Word

Excel

PowerPoint

Job description

Trinchero Family Estates is seeking a Digital Brand Marketing Manager in Napa to lead integrated digital strategies across wine, spirits, and DTC brands. You will drive paid media, social, influencer partnerships, e-commerce activation, and analytics to boost awareness, engagement, acquisition, and revenue.

The role partners with Brand Marketing, Communications, eCommerce, and IT to optimize marketing investments and performance.