Brand Director: Growth & Innovation Leader (Remote)

Treasury Wine Estates; Napa (CA); Hybrid; USD 141,000 - 171,000; Full time

Benefits offered by this job

Competitive vacation and holidays

Paid Parental & Caregiver Leave

2 Volunteer Days

Flexible Work Options

Medical, dental, vision, mental health

401(k) with Company Match

Wine Perks & Discounts

Recognition & Rewards

Job summary

Treasury Wine Estates in Napa, California, is seeking a senior brand leader to define and execute the long-term brand vision across channels and markets. You will drive growth by prioritizing portfolio investments, guiding launches, and aligning stakeholders for maximum impact.

The role demands 8–10 years in brand marketing, proven success managing large budgets, and a track record of innovative product introductions.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 8-10 years of experience in brand marketing or related commercial roles.
• Proven track record of growing brands and launching products.

Responsibilities

• Lead long-term brand vision, portfolio priorities, and growth strategy across channels and markets.
• Approve campaigns, platforms, media strategies, and annual budgets to maximize ROI.
• Partner cross-functionally to optimize portfolio and guide go-to-market plans for major launches.
• Translate brand strategy into customer programs, pricing, promotions, and channel activation.
• Use insights to set targets, assess risks, and drive growth and profitability.
• Build and lead a high‑performing team and manage agencies and executives.

Skills

Brand marketing leadership

Budget management

Cross-functional leadership

Product launches

Education

Bachelor’s degree in marketing, business, or related field

Job description

Treasury Wine Estates in Napa, California, is seeking a senior brand leader to define and execute the long-term brand vision across channels and markets. You will drive growth by prioritizing portfolio investments, guiding launches, and aligning stakeholders for maximum impact.

The role demands 8–10 years in brand marketing, proven success managing large budgets, and a track record of innovative product introductions.