Digital Marketing Manager, Brand

Trinchero Family Estates; Napa (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

PTO and Wellness programs

401(k) with profit-sharing

Job summary

Trinchero Family Estates is seeking a Digital Brand Marketing Manager in Napa to lead integrated digital strategies across wine, spirits, and DTC brands. You will drive paid media, social, influencer partnerships, e-commerce activation, and analytics to boost awareness, engagement, acquisition, and revenue.

The role partners with Brand Marketing, Communications, eCommerce, and IT to optimize marketing investments and performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field; MBA preferred.
• 6+ years of progressive experience in digital marketing, performance marketing, social media, e-commerce, or integrated marketing.
• Experience managing multi-brand digital marketing programs and agency relationships.
• Strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, Influencer marketing and e-commerce marketing.
• Demonstrated experience managing significant marketing budgets and forecasting processes.
• Strong analytical, financial, and strategic planning capabilities.

Responsibilities

• Develop and execute digital marketing strategies aligned with brand, marketing, and business objectives.
• Lead full-funnel paid media strategy across key digital channels.
• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
• Manage agency partners and platform administration to ensure performance against goals.
• Direct organic and paid social strategies, content planning, community engagement, and brand governance.
• Lead Influencer and creator marketing programs, including partner selection, contracting, compliance, and measurement.
• Develop strategic partnerships and promotional campaigns to increase reach and engagement.
• Manage digital experience initiatives across brand websites, e-commerce platforms, and retailer programs.
• Evaluate technologies that improve marketing effectiveness and business performance.
• Deliver actionable insights and recommendations through performance analysis and reviews.

Skills

Digital marketing strategy

Performance marketing

Social media

E-commerce

Budget forecasting

Analytics

Cross-functional collaboration

Leadership

Communication

Presentation

Education

Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field

MBA preferred

Tools

MS Word

Excel

PowerPoint

Job description

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The Digital Brand Marketing Manager is responsible for developing and executing integrated digital marketing strategies across a portfolio of wine, spirits, and direct-to-consumer brands. This role leads paid media, social media, influencer marketing, digital partnerships, e-commerce activation, website initiatives, marketing technology platforms, agency relationships, and performance analytics to drive brand awareness, consumer engagement, customer acquisition, and revenue growth.

Serving as the digital marketing lead across assigned brands, this position partners closely with Brand Marketing, Communications, eCommerce, Legal, Finance, IT, and external agency partners to develop data-driven programs that deliver against business objectives while optimizing marketing investment and digital performance.

Essential Functions:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Develop and execute digital marketing strategies aligned with brand, marketing, and business objectives.
• Leverage consumer insights, market trends, and performance data to drive growth.
• Advise brand teams and leadership on digital strategy, innovation, and emerging opportunities.
• Lead full-funnel paid media strategy across key digital channels, including social, search, affiliate, and emerging platforms.
• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
• Manage agency partners and platform administration to ensure performance against business goals.
• Direct organic and paid social strategies, content planning, community engagement, and brand governance.
• Lead Influencer and creator marketing programs, including partner selection, contracting, compliance, and performance measurement.
• Develop strategic partnerships, co-marketing initiatives, and promotional campaigns to increase brand reach and engagement.
• Manage digital experience initiatives across brand websites, e-commerce platforms, and retailer programs.
• Evaluate and implement technologies that improve marketing effectiveness and business performance.
• Deliver actionable insights and recommendations to leadership through performance analysis and campaign reviews.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field. MBA preferred.
• 6+ years of progressive experience in digital marketing, performance marketing, social media, e-commerce, or integrated marketing.
• Experience managing multi-brand digital marketing programs and agency relationships.
• Strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, Influencer marketing and e-commerce marketing. Advanced computer skills (MS Word, Excel, PowerPoint).
• Demonstrated experience managing significant marketing budgets and forecasting processes.
• Strong analytical, financial, and strategic planning capabilities.
• Experience managing cross-functional initiatives and influencing stakeholders at multiple organizational levels.
• Previous people leadership experience preferred.
• Strong communication skills, to include the ability to forge relationships across the organization at a variety of levels.
• Strong presentation skills to include the ability to present to management with confidence and clarity.
• Experience working with Brand Marketing, eCommerce, Sales, IT, Legal, Finance, and external partners.
• Wine, beverage alcohol, consumer packaged goods, or lifestyle brand experience preferred.

Working Conditions:

• May be required to work at any of Trinchero's locations
• Numerous projects in progress at any given time
• Comply with company safety regulations

Salary Range: $80,000.00- $100,000.00

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location.TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharingcontribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nearest Major Market: Napa
Job Segment: Compliance, Marketing Manager, Marketing MBA, MBA, Brand Manager, Legal, Marketing, Management