Digital Auto Sales Manager — Internet & CRM Leader

Parkway Ford; Pampa (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Life and Disability Insurance

401K with Match

Paid Vacation

Paid Holidays

Employee Discounts on Parts, Services,

Growth Opportunities

Job summary

Parkway Ford in Pampa, Texas is seeking an experienced Internet Sales Manager to lead online and phone sales opportunities at our dealership. You will respond to customers, coach sales staff, improve appointment and sales conversion, and ensure consistent follow-up from inquiry to delivery.

This hands-on leadership role requires strong CRM skills, teamwork with management and marketing, and a proven track record in automotive internet sales. Compensation is based on experience.

Qualifications

• Automotive internet sales, BDC leadership, sales management experience with demonstrated results.
• Strong phone, written communication, appointment-setting, and customer follow-up skills.
• Ability to coach employees and improve sales conversion.
• Experience using CRM reports to manage activity and performance.
• Strong organization and attention to detail.
• Tekion experience is a plus.

Responsibilities

• Oversee incoming internet leads, website inquiries, chats, and sales calls.
• Ensure prompt, personalized responses that answer customers’ actual questions.
• Verify vehicle availability, pricing, and applicable offers before communicating them.
• Establish clear lead ownership and follow-up responsibilities.
• Maintain coverage so inquiries receive attention throughout dealership operating hours.
• Review unanswered inquiries, overdue tasks, duplicate records, and inactive opportunities.
• Set and confirm appointments with clear expectations for the customer’s visit.
• Coordinate vehicle readiness and the handoff to the assigned salesperson.
• Participate in customer conversations and work with sales management to advance opportunities.
• Follow up with missed appointments and unsold showroom customers.
• Track opportunities through vehicle selection, purchase, and delivery.
• Ensure accurate appointment, showroom, sold, and lost statuses in the CRM.

Skills

Automotive internet sales

BDC leadership

Sales management

Dealership experience

Tools

Tekion

Job description

Parkway Ford in Pampa, Texas is seeking an experienced Internet Sales Manager to lead online and phone sales opportunities at our dealership. You will respond to customers, coach sales staff, improve appointment and sales conversion, and ensure consistent follow-up from inquiry to delivery.

This hands-on leadership role requires strong CRM skills, teamwork with management and marketing, and a proven track record in automotive internet sales. Compensation is based on experience.