Digital and Social Media Specialist

Kent State University; Kent (OH); On-site; USD 53,000 - 59,000; Full time

Job summary

Kent State University is seeking a Digital and Social Media Specialist to oversee the university's day-to-day digital presence and social media activities for prospective students and families.

The role designs and maintains websites, builds a content calendar across platforms, runs paid social and search campaigns to drive enrollment, and collaborates with vendors on marketing and messaging.

Qualifications

• Bachelor's degree in marketing, communications, web development, or a related field.
• Two years of experience managing digital marketing platforms and web content systems.

Responsibilities

• Designs, implements, and maintains university websites consistent with branding standards.
• Runs day-to-day activities across digital and social media platforms and apps.
• Builds a digital media content calendar using analytics and trend data.
• Creates and monitors paid digital campaigns, including targeted social, search, and display ads.
• Writes and proofreads marketing content such as blogs, ads, and website copy.
• Coordinates multimedia production, including graphics and video clips.
• Studies peer and competitor digital media strategies in higher education.
• Partners with vendors and outside organizations on communication and marketing strategies.

Skills

Digital marketing

Web content management

Content calendar

Analytics

Paid campaigns

Copywriting

Multimedia production

Education

Bachelor's degree in marketing, communications, web development, CS

Job description

Kent State University is hiring a Digital and Social Media Specialist to manage the university's day-to-day digital and social media presence for prospective students and families. The role designs and maintains websites, builds a content calendar across digital platforms, and runs paid social and search campaigns to drive conversions and enrollment. It also researches competitor digital strategies and collaborates with outside vendors and partners on marketing and messaging.

Highlights

• Designs, implements, and maintains university websites consistent with branding standards
• Runs day-to-day activities across digital and social media platforms and apps
• Builds a digital media content calendar using analytics and trend data
• Creates and monitors paid digital campaigns, including targeted social, search, and display ads
• Writes and proofreads marketing content such as blogs, ads, and website copy
• Coordinates multimedia production, including graphics and video clips
• Studies peer and competitor digital media strategies in higher education
• Partners with vendors and outside organizations on communication and marketing strategies
• Needs a bachelor's degree in marketing, communications, web development, computer science, or a related field
• Brings two years of experience managing digital marketing platforms and web content systems
• Offers an annual salary between $53,015 and $58,892