Specialist, Digital Media Content

Western Kentucky University; Bowling Green (KY); On-site; USD 42,000 - 62,000; Full time

Job summary

Western Kentucky University in Bowling Green seeks a Digital Media Content Specialist to support marketing and communications, focusing on social media and digital content for the website and platforms. You will monitor engagement, analyze performance, and collaborate with University Marketing and student teams to develop content calendars, campaigns, and crisis communications.

The role requires hands-on content creation for social channels and a proactive approach to optimization, SEO,

Qualifications

• Experience managing social media in a professional environment.
• Experience writing for the web and/or developing digital content.
• Proficiency with Canva and Adobe Acrobat.

Responsibilities

• Create content and support for social media campaigns and other official university communications.
• Develop and manage content calendar across institutional social media platforms.
• Establish collaborations with Marketing staff and stakeholders on writing, photography, videography, and graphics projects.
• Evaluate campaign performance and implement SEO, accessibility, and content optimization strategies.
• Utilize social listening to monitor brand mentions and respond to inquiries.
• Provide consultations and development assistance for campus offices on social media marketing.
• Collaborate with student interns and ambassadors to implement content strategies.

Skills

Social media management

Content creation

Written communication

Canva

Adobe Acrobat

Microsoft Office

Smartphone content capture

Tools

Facebook

Instagram

LinkedIn

YouTube

Job description

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about .

Job Description:

The Digital Media Content Specialist supports marketing and communication efforts, focusing primarily on social media and digital content development for the website and other platforms. This role reports to the Assistant Director for Marketing Communications. In this service-oriented role, the successful candidate will monitor user activity, interpret and analyze engagement and performance, and respond accordingly.

Primary Duties and Responsibilities: The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.

• Create content and provide support for social media campaigns, marketing campaigns, institutional weather and crisis communication plans, written features, university events, and other official university communications.
• Develop and manage content calendar across institutional social media platforms to support the university's strategic plan, drive engagement, attract prospective students, and retain current students.
• Establish and maintain collaborative partnerships with University Marketing staff and key university stakeholders (e.g. academic college content coordinators) on writing, photography, videography, and digital graphics projects.
• Evaluate overall campaign performance, identify opportunities to evolve the marketing strategy, and implement SEO, accessibility, and content optimization strategies.
• Utilize social listening to monitor brand mentions and deliver customer service.
• Provide consultations, audits, and plan/campaign development assistance for campus offices in matters of social media marketing.
• Work closely with student interns, student social media ambassadors, or similar student support to implement the University's content strategies.

Knowledge, Skills, and Abilities Considered Essential for Success:

• Ability to plan, schedule, and prioritize work activities and assignments to ensure efficiency and effectiveness in meeting deadlines, along with the ability to multi-task.
• Exhibit strong interpersonal communication skills, including excellent listening, written, and verbal abilities, to work effectively with individuals across varying roles and experiences.
• Possess computer literacy and proficiency, including the Microsoft Office Suite, Canva, and Adobe Acrobat.
• Demonstrate the ability to execute tasks, collaborate effectively, communicate professionally, and adapt to stressful environments or sudden changes in tasks with limited notice.
• Possess hands‑on experience with content creation for social media platforms (e.g. Facebook, Instagram, LinkedIn, YouTube, etc.)
• Possess social media listening skills, decision making and problem-solving skills, and judgement to identify and monitor crisis situations.
• Ability to utilize a smartphone to capture photo and video content.
• Ability to spend specific periods of time at a computer workstation.
• Able to travel and work in standard office conditions.

Requirements:

• Experience managing social media in a professional environment
• Experience writing for the web and/or developing digital content

Additional Information:

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, may contact the Office of Institutional Equity at 270-745-5121 for assistance. To report concerns related to WKU's Discrimination and Harassment Policy, No. 0.2040 and/or WKU's Sex and Gender-Based Discrimination, Harassment, and Retaliation Policy, No. 0.2070, please complete the Discrimination, Harassment, and Retaliation Reporting Form. Additional information regarding Title IX, including contact information for the Title IX Coordinator and reporting options, is available on WKU's Title IX website .