Senior Web Content Strategist & Digital Experience Lead

Kent State University; Kent, Northern (OH, KY); Hybrid; USD 60,000 - 73,000; Full time

Job summary

Kent State University is seeking a Senior Web Content Coordinator to lead web content strategy and digital experiences across the Kent State digital ecosystem. This role focuses on information architecture, accessible content, and brand-aligned webpages that engage audiences.

You will guide campus partners, optimize pages with AI-assisted search and analytics, and develop governance for digital content while collaborating across departments. Monday–Friday 8 am–5 pm or as discussed.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, business or related field with at least three years of relevant experience.
• Alternatively, seven years of progressively responsible experience in web content strategy, digital experience, enterprise website management or digital communications.

Responsibilities

• Serve as the senior web/digital content strategist for assigned enterprise websites and university initiatives, planning, building and optimizing webpages and digital experiences that align with institutional priorities, audience needs and brand standards.
• Develop information architecture, navigation structures and webpage composition; build webpages that improve usability, accessibility and engagement utilizing existing enterprise web components and recommending new delivery options.
• Guide campus partners in organization, building and optimization of webpages and content across institutional websites, enterprise communication systems and student engagement platforms.
• Provide strategic consultation on webpage organization, content governance, digital storytelling and effective use of enterprise web components.
• Develop project plans and timelines for enterprise web initiatives; lead special projects by coordinating campus partners, managing deliverables and ensuring projects are completed on schedule and aligned with institutional priorities.
• Contribute to web content strategies supporting digital transformation initiatives, AI-assisted search, personalized digital experiences and evolving search practices.
• Write, edit and organize web content that is clear, accessible, engaging and visually cohesive.
• Analyze web analytics, search behavior and engagement data to identify opportunities for webpage and digital platform optimization.
• Establish performance goals and measurement frameworks using analytics tools to evaluate audience engagement, discoverability and content effectiveness.
• Guide optimization initiatives that improve discoverability across search engines, AI-powered search platforms, and emerging online discovery technologies.
• Participate in usability testing, audience research and continuous digital experience improvements.
• Analyze and/or prepare dashboards and reports summarizing digital performance and recommendations.
• Perform related duties as assigned.

Skills

Web content strategy

Information architecture

Digital storytelling

Web analytics

Content governance

Audience engagement

CMS publishing

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, digital media, business or related field

Job description

Kent State University is seeking a Senior Web Content Coordinator to lead web content strategy and digital experiences across the Kent State digital ecosystem. This role focuses on information architecture, accessible content, and brand-aligned webpages that engage audiences.

You will guide campus partners, optimize pages with AI-assisted search and analytics, and develop governance for digital content while collaborating across departments. Monday–Friday 8 am–5 pm or as discussed.