Digital and Social Media Content Creator

Artisan; Dallas (TX); Hybrid; USD 80,000 - 95,000; Full time

Job summary

A leading company in Irving, Texas is seeking a dynamic Digital & Social Media Content Creator. The role involves crafting engaging content, managing social media accounts, and developing strategic campaigns to boost brand visibility. Candidates should have a strong portfolio showcasing design and video editing skills, along with proven experience in social media management. This hybrid position requires collaboration with a team to enhance digital content effectiveness and brand engagement.

Qualifications

• Proven experience in social media management and content creation.
• Strong skills in design, photo retouching, video editing, and infographics creation.

Responsibilities

• Generate creative content across social media platforms.
• Develop content strategies to enhance brand visibility.
• Monitor social media analytics to optimize content.

Skills

Social Media Management

Content Creation

Strategy Development

Design

Video Editing

Analytics

Education

Bachelor’s degree in Visual Arts, Design, Advertising, Communications, Marketing, or Business

Tools

Adobe Creative Suite

Adobe Premiere Pro

Final Cut Pro

Microsoft 365

Job description

Are you a creative based in the Dallas, Texas area with social media management, content creation, and strategy development experience? Our client is seeking a dynamic Digital & Social Media Content Creator to join their team in Irving, TX. In this role, you will be responsible for crafting engaging content across various social media and digital media platforms, with a heavy emphasis on design and video editing. You will also manage social media accounts and develop strategic campaigns to enhance brand visibility and engagement, building brand awareness and driving traffic to the company’s website.

Portfolio Note: In order to be considered, candidates must provide a portfolio with recent work examples demonstrating strong skills in design, photo retouching, video editing and production, and infographics creation.

You Will:

1. Generate creative and compelling content, including graphics, videos, and written posts, tailored to each platform's audience and requirements.
2. Adapt and repurpose content to suit the specific requirements and nuances of each platform while maintaining brand consistency.
3. Manage and maintain social media presence across platforms such as Instagram, X, Facebook, and LinkedIn, ensuring consistent brand messaging and tone.
4. Develop content calendars, schedule posts, and engage with the audience to foster community growth and interaction.
5. Implement digital strategy and develop content strategies to increase brand visibility, drive traffic, and improve engagement metrics across all digital channels.
6. Monitor social media and digital analytics to track performance, identify trends, and optimize content and campaigns for maximum impact.
7. Utilize data-driven insights to refine strategies and enhance digital content effectiveness.
8. Utilize strong design skills to create visually appealing graphics, reels, and multimedia content that resonate with the target audience and align with brand guidelines.
9. Capture and edit high-quality videos for social media posts, stories, and ads, ensuring professional production standards and engaging storytelling.
10. Collaborate with web and graphic designers, the writing team, and external vendors to ensure the timely publication of content on social media and e-platforms.
11. Oversee email marketing campaigns and platforms, collaborating with the writing team and business units to ensure alignment with overall digital strategy and goals.

You Have:

• Bachelor’s degree required with a major in Visual Arts, Design, Advertising, Communications, Marketing, or Business-related degree.
• Proven experience in social media management, content creation, and strategy development.
• Proven skills in design, photo retouching, video editing and production, and infographics creation, along with other graphic design elements.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Strong analytics skills with the ability to analyze data and derive actionable insights.
• Experience with video shooting and editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Familiarity with email marketing platforms and best practices.
• Excellent communication skills and attention to detail.
• Ability to multitask, prioritize tasks, and work effectively with attention to detail in a fast-paced environment.
• Experience working with Microsoft 365 suite, including PowerPoint.

Logistics:

• Onsite / offsite: Hybrid - Irving, Texas - 3 days onsite.
• Team Structure: Reporting to the Director of Communications - working with a team of 6-10 people (approx. 200 employees at the company).
• Background Check needed? Yes - standard background check.
• Salary: $80,000 - $95,000 per year DOE.