Digital and Performance marketing Specialist

Khwaahish Diamonds; Indiana; On-site; USD 4,700 - 9,500; Full time

Job summary

Khwaahish Diamonds in Chennai is seeking a Digital & Performance Marketing Strategist who understands the complete digital marketing ecosystem, from brand discovery to lead generation and customer acquisition. You will think strategically, execute independently and drive measurable results.

The role focuses on attracting new customers, increasing store visits, and collaborating with brand and creative teams on campaigns. On-site, luxury jewellery brand experience is a plus.

Qualifications

• 2–5+ years of hands-on digital and performance marketing experience.
• Proficient with Google Ads and Meta Ads Manager.
• Experience planning, running and optimising paid campaigns independently.
• Strong understanding of analytics, conversion tracking and lead generation.

Responsibilities

• Plan, execute and optimise Google Ads campaigns across Search, Display, Performance Max and YouTube.
• Manage Instagram and Facebook advertising through Meta Ads Manager.
• Develop audience targeting, prospecting, retargeting and customer acquisition strategies.
• Manage budgets, creative testing, optimisation and reporting.
• Collaborate with content and creative teams on messages and CTAs.
• Track performance using GA4, Meta Pixel and other analytics tools.

Skills

Digital marketing

Analytics

Lead generation

Campaign optimization

Audience targeting

Interpret data

Creative content understanding

Tools

Google Ads

Meta Ads Manager

GA4

Meta Pixel

Job description

Digital & Performance Marketing Strategist

Brand: Khwaahish Diamonds Location: Chennai | Full-Time, On-Site

Role Overview

Khwaahish Diamonds is looking for a Digital & Performance Marketing Strategist who understands the complete digital marketing ecosystem, from brand discovery and audience targeting to lead generation and customer acquisition.

We are looking for someone who can think strategically, execute independently and deliver measurable results, with a clear focus on attracting new customers and driving quality store walk-ins.

Key Responsibilities

• Plan, execute and optimise Google Ads, including Search, Display, Performance Max and YouTube campaigns.
• Manage Instagram and Facebook advertising through Meta Ads Manager and Meta Business Suite.
• Understand the difference between boosting posts and running structured, performance-driven campaigns.
• Develop digital strategies across Google, Meta, YouTube, Pinterest and emerging platforms.
• Build audience targeting, prospecting, retargeting and customer acquisition strategies.
• Manage campaign budgets, creative testing, optimisation and performance reporting.
• Work closely with the content and creative teams to develop effective advertising concepts, messaging and CTAs.
• Track campaign performance using GA4, Meta Pixel, Google Ads and other analytics tools.
• Improve lead quality, customer enquiries, appointments and store visits.
• Understand SEO, organic social media, digital discovery and how they contribute to the overall marketing strategy.
• Stay updated on AI-led marketing tools, search behaviour and evolving digital advertising trends.
• Identify new growth opportunities and continuously improve marketing effectiveness.

What We're Looking For

• 2–5+ years of hands‑on experience in digital and performance marketing.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience independently planning, running and optimising paid campaigns.
• Good understanding of digital marketing funnels, analytics, conversion tracking and lead generation.
• Ability to interpret data and make commercially sound decisions.
• A good understanding of creative content, social media and consumer behaviour.
• Experience with luxury, jewellery, fashion, beauty or premium lifestyle brands is an advantage.
• Someone who is proactive, analytical, creative, resourceful and confident taking ownership.

The Person We're Looking For

Someone who understands both the creative and commercial sides of digital marketing.

You should be comfortable working independently, experimenting with new ideas, identifying opportunities and turning marketing investments into measurable business outcomes.

• This is an exciting opportunity to work closely with the brand and creative teams of a design‑led luxury jewellery house.
• Pay: ₹40,000.00 - ₹80,000.00 per month

Application Question(s)

• Experience with Meta Business suite

Experience

• Google Ad Manager: 2 years (Required)
• SEO: 2 years (Preferred)

Work Location: In person