Digital Marketing Executive

VSS Digital; United States; Remote; USD 305,000 - 365,000; Full time

Benefits offered by this job

Diverse project exposure

Professional growth opportunities

Collaborative environment

Job summary

VSS Digital is seeking a skilled Digital Marketing Executive with 3–5 years hands-on experience in digital marketing, performance marketing, SEO, social media marketing, paid advertising, and B2B lead generation.

This role is remote and focuses on managing campaigns, generating qualified leads, analyzing performance, and implementing data-driven strategies to improve visibility, engagement, and conversions.

Qualifications

• 3–5 years hands-on experience in digital marketing and performance marketing.
• Proven ability to manage LinkedIn Ads, Meta Ads, and Google Ads campaigns.
• Strong knowledge of GA4, Search Console, and Tag Manager for analytics and tracking.
• Experience with B2B lead generation and campaign optimization.

Responsibilities

• Digital Marketing Strategy: Plan, execute, and optimize campaigns aligned with objectives.
• SEO: Keyword research, on-page/off-page SEO, and technical audits.
• Social Media Marketing: Manage accounts, calendars, creatives, posts, engagement.
• LinkedIn Advertising: Plan and optimize LinkedIn Ads for B2B lead generation.
• Meta Ads: Create and manage Facebook/Instagram campaigns with targeting and retargeting.
• Google Ads: Set up Search/Display/Remarketing campaigns to boost ROI.
• Lead Generation: Develop strategies across paid and organic channels.
• Analytics & Reporting: Track performance using GA4, GSC, GTM, dashboards.
• Conversion Optimization: Conduct A/B tests and drive improvements.
• Content Coordination: Work with designers/writers to support campaigns.

Skills

SEO

Social media marketing

Performance marketing

LinkedIn Ads

Meta Ads

Google Ads

Google Analytics 4

LinkedIn Sales Navigator

Campaign optimization

Lead generation

Tools

GA4

Google Search Console

Google Tag Manager

LinkedIn Sales Navigator

Job description

Digital Marketing Executive

Company:

VSS Digital

Experience:

3-5 Years

Location:

Remote

Contact:

[e-mail]

About VSS Digital

VSS Digital is a professional digital marketing agency helping businesses grow through strategic digital marketing, SEO, paid advertising, social media management, branding, website development, and lead generation. We focus on delivering measurable results and building long-term growth for our clients.

Job Overview

We are looking for a skilled and results-driven Digital Marketing Executive with 35 years of hands-on experience in digital marketing, performance marketing, SEO, social media marketing, paid advertising, and B2B lead generation.

The ideal candidate should be proficient in managing digital campaigns, generating qualified leads, analyzing campaign performance, and implementing data-driven strategies to improve online visibility, engagement, and conversions.

Key Responsibilities

1. Digital Marketing Strategy: Plan, execute, and optimize digital marketing campaigns aligned with business and client objectives.
2. SEO: Conduct keyword research, on-page and off-page SEO, technical SEO audits, competitor analysis, and performance optimization.
3. Social Media Marketing: Manage social media accounts, develop content calendars, coordinate creatives, publish posts, and monitor engagement across relevant platforms.
4. LinkedIn Advertising: Plan, execute, and optimize LinkedIn Ads campaigns for B2B lead generation, brand awareness, and audience targeting.
5. Meta Ads: Create and manage Facebook and Instagram advertising campaigns, including audience targeting, retargeting, budget optimization, and conversion tracking.
6. Google Ads: Set up and optimize Search, Display, Remarketing, and other relevant Google Ads campaigns to improve lead quality and campaign ROI.
7. Lead Generation: Develop and execute B2B and B2C lead generation strategies using paid advertising, organic channels, and prospecting tools.
8. LinkedIn Sales Navigator: Use LinkedIn Sales Navigator to identify target companies, research decision-makers, build prospect lists, and support B2B outreach campaigns.
9. Analytics and Reporting: Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, advertising dashboards, and other relevant analytics tools.
10. Conversion Optimization: Monitor key performance indicators, identify opportunities for improvement, conduct A/B testing, and optimize campaigns for better results.
11. Content Coordination: Collaborate with designers, content writers, and sales teams to develop effective marketing campaigns and lead-generation assets.
12. Client and Team Coordination: Coordinate with internal teams and clients to ensure timely campaign execution, reporting, and achievement of marketing goals.

Required Skills and Qualifications

• 35 years of hands-on experience in digital marketing.
• Strong practical knowledge of SEO, social media marketing, and performance marketing.
• Experience managing LinkedIn Ads, Meta Ads, and Google Ads campaigns.
• Knowledge of LinkedIn Sales Navigator for B2B prospect research and lead generation.
• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, and other relevant analytics and tracking tools.
• Understanding of keyword research, conversion tracking, audience segmentation, retargeting, and campaign optimization.
• Ability to analyze marketing data and prepare performance reports.
• Strong analytical thinking, communication, problem-solving, and time-management skills.
• Ability to manage multiple campaigns and meet deadlines.
• A results-oriented mindset with a focus on qualified leads, conversions, and measurable business growth.

Preferred Qualifications

• Experience working in a digital marketing agency.
• Experience handling multiple clients across different industries.
• Familiarity with CRM platforms, marketing automation, email marketing, and lead management tools.
• Understanding of B2B marketing, LinkedIn prospecting, and international lead generation.
• Relevant certifications in Google Ads, Google Analytics, or other digital marketing platforms are an advantage.

Salary and Benefits

• Salary: 30,00045,000 per month, based on experience and skill set.
• Opportunity to work on diverse digital marketing projects and campaigns.
• Professional growth in SEO, paid advertising, performance marketing, and lead generation.
• Collaborative work environment with opportunities to contribute to business growth.