Luxury Digital Marketer (Part-Time) - Performance & Growth

Catherine Best; Paterson (NJ); Hybrid; USD 37,000 - 74,000; Part time

Benefits offered by this job

Generous staff discount

Collaborative team

Professional development

Job summary

Catherine Best in Guernsey and Jersey seeks a results-driven Digital Marketer for a part-time role (16 hours/week). You will manage paid digital channels and optimise campaigns to drive traffic, engagement and conversions across platforms in line with our luxury brand standards.

Ideal candidate has 2–4 years in digital marketing, hands-on Meta Ads and Google Ads, strong analytics, and copywriting skills for a premium brand.

Qualifications

• 2–4 years of digital marketing experience.
• Experience with Meta Ads and Google Ads.
• Analytical mindset with data interpretation skills.
• Copywriting skills for luxury/creative brands.
• Familiarity with Google Analytics and reporting tools.

Responsibilities

• Plan, execute and optimise campaigns across Meta Ads, Google Ads, LinkedIn and Pinterest.
• Monitor performance, budgets and ROI, and make data-driven decisions.
• Support SEO and on-site optimisation and align with brand campaigns.

Skills

Digital marketing

Meta Ads

Google Ads

Analytics

Copywriting

Budget management

Luxury brand experience

AI for marketing

Data-driven mindset

Tools

Meta Business Manager

Google Analytics

Job description

Salary: Dependent on experience
Location: Guernsey and Jersey (remote work considered for the right candidate)
Department: Marketing
Reports to: Head of Marketing
Contract: 16 hours a week (64 hours a month)

Role Overview

We are looking for a results-driven and proactive Digital Marketer to support the growth andoptimisation of Catherine Best’s digital presence.

This part-time role is focused on the day-to-day management and performance of our paiddigital channels, alongside ensuring our overall digital footprint is consistently optimised andaligned with brand standards. You will work closely with the Head of Marketing to drive traffic,engagement and conversions across key platforms.

This role is ideal for someone with minimum of 2–4 years’ experience who enjoys both theanalytical and creative sides of digital marketing, particularly within a premium or luxuryenvironment.

Key Responsibilities

Paid Media Management

• Plan, execute and optimise campaigns across Meta Ads (Facebook & Instagram), Google Ads, LinkedIn and Pinterest
• Monitor performance, budgets and ROI, making data-driven decisions to improveresults
• Conduct ongoing testing (audiences, creative, copy) to maximise campaign effectiveness

Digital Performance & Optimisation

• Ensure the Catherine Best digital ecosystem is performing at its best across all channels
• Identify opportunities to improve website traffic, engagement and conversion rates
• Support SEO and GEO best practices and on-site optimisation
• Work closely with the marketing team to align paid campaigns with brand campaignsand launches
• Working with the creative department actively for your creative ideas for adverts
• Support with copywriting for paid ads and digital campaigns

Reporting & Insights

• Track, analysis and reporting on campaign performance, providing clear insights andrecommendations
• Use analytics tools (Google Analytics, Meta Business Manager, etc.) to inform strategy

Wider Digital Support

• Support email marketing performance through insights and optimisationrecommendations
• Keep up to date with digital trends, platform updates and emerging opportunities
• Assist in maintaining a consistent and elevated digital brand presence

Skills & Experience

• Minimum of 2–4 years’ experience in digital marketing
• Strong hands-on experience with Meta Ads and Google Ads
• Analytical mindset with the ability to interpret data and act on insights
• Confident in managing budgets and tracking performance metrics
• Copywriting skills with an understanding of tone, particularly within a luxury or creativebrand
• Experience in the luxury, fashion or creative sector is highly desirable
• Familiarity with Google Analytics and other reporting tools
• Highly organised, self-motivated and proactive
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Keen interest in leveraging AI to streamline processes and improve efficiency within thedigital marketing function
• The opportunity to work with a respected and growing luxury brand
• A hands-on role with real ownership and impact on performance
• Generous staff discount across our products
• A collaborative, supportive team environment
• Ongoing development and the chance to grow your role as the business evolves