Digital Analytics Specialist: Power BI & Insights

SHIFT DIGITAL; Birmingham (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

SHIFT Digital is seeking a Digital Analyst to turn data into clear business insights across advertising, website performance, leads, inventory, and dealer sales. You will build Power BI reports and deliver data-driven guidance to clients and internal teams from Detroit to nationwide partners.

The ideal candidate will have 3-5 years in analytics, strong Excel and PowerPoint skills, and proven ability to present complex findings in a compelling way. Automotive experience is a plus but not required.

Qualifications

• 3-5 years of experience in analytics, business intelligence, or a related field.
• Strong analytical skills and experience working with large, complex datasets.
• Ability to communicate insights through compelling data storytelling and presentations.
• Experience presenting analytical findings to clients, executives, or business stakeholders.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
• Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
• Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
• Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
• Translate complex data into clear, actionable insights through effective storytelling and visualization.
• Present findings and recommendations to clients and internal stakeholders.
• Partner with clients and account teams to understand business goals and provide analytical guidance.

Skills

Analytical thinking

Data storytelling

Presentations to clients

Problem solving

Collaboration

Tools

SQL

Power BI

Microsoft Excel

PowerPoint

Job description

SHIFT Digital is seeking a Digital Analyst to turn data into clear business insights across advertising, website performance, leads, inventory, and dealer sales. You will build Power BI reports and deliver data-driven guidance to clients and internal teams from Detroit to nationwide partners.

The ideal candidate will have 3-5 years in analytics, strong Excel and PowerPoint skills, and proven ability to present complex findings in a compelling way. Automotive experience is a plus but not required.