Hybrid Marketing Analytics Analyst — Data-Driven Insights

twentysix; Detroit (MI); On-site; USD 60,000 - 140,000; Full time

Job summary

Hudson Rouge, part of WPP, is seeking a Marketing Reporting Analyst to join its Analytics team in Detroit or New York. You will produce reports, build dashboards, and turn messy data into clean insights for senior stakeholders across automotive client work.

Ideal candidates have 2-4 years in reporting/analytics, strong Excel and PowerBI skills, and familiarity with marketing platforms. This role offers a hybrid schedule and opportunities to grow technical capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Communications, or related field.
• 2–4 years of experience in reporting, analytics, data science, or a marketing operations role.
• Proficiency in Excel and at least one visualization tool (PowerBI, Tableau, Google Data Studio, etc.).
• Experience working with marketing data platforms (Adobe Analytics, Google Analytics, Meta, CRM systems, etc.).
• Experience exposure to AI to augment coding work; eagerness to stay up-to-date with tech.
• Ability to work on-site in Detroit, MI or New York, NY.
• Automotive or agency experience is a plus.

Responsibilities

• Marketing Performance Reporting: Produce recurring and ad hoc reports across channels.
• Campaign Analysis: Develop ad hoc analyses and provide insights to senior members.
• Data Visualization & Dashboard Development: Create and maintain views in PowerBI and Excel; knowledge of R Studio or Databricks is a plus.
• Source System Navigation: Extract and integrate data from Adobe Analytics, Google Marketing Platform, CRM platforms.
• Data Environment Management: Navigate complex data environments and deliver complete, accurate reports.
• Stakeholder Collaboration: Scope reporting requirements with clients and internal teams.
• Report Distribution & Standardization: Ensure on-time, standardized reports.
• Cross-Functional Learning: Learn data environments across VML/WPP.
• Measurement Support: Contribute to broader measurement work.

Skills

Reporting & Visualization

Marketing Platforms

Data Wrangling

Coding

AI Experience

Attention to Detail

Communication

Growth Mindset

Organizational Skills

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Communications, or related field

Tools

PowerBI

Excel

Tableau

Looker Studio

Google Data Studio

Job description

Hudson Rouge, part of WPP, is seeking a Marketing Reporting Analyst to join its Analytics team in Detroit or New York. You will produce reports, build dashboards, and turn messy data into clean insights for senior stakeholders across automotive client work.

Ideal candidates have 2-4 years in reporting/analytics, strong Excel and PowerBI skills, and familiarity with marketing platforms. This role offers a hybrid schedule and opportunities to grow technical capabilities.