Digital Analytics & Marketing Insights Manager

Tommy Bahama; Dallas (TX); On-site; USD 94,000 - 126,000; Full time

Job summary

Johnny Was, LLC is seeking a Manager of Digital Analytics & Marketing Insights to transform data into clear, actionable insights that drive revenue and improve customer experience. You will synthesize data across ecommerce, marketing, CRM and merchandising, creating dashboards and narratives to guide strategic decisions and business growth.

You will partner with Digital Commerce and Marketing leaders to align KPIs, validate data accuracy, and forecast performance across customer journeys and

Qualifications

• Bachelor’s degree in a related field.
• 3–5+ years of experience in eCommerce analytics or related roles.
• Strong analytical skills with ability to interpret data into actionable recommendations.
• Experience with eCommerce KPIs including traffic, conversion, AOV, and marketing performance.
• Proficiency in Excel and data visualization tools.

Responsibilities

• Partner with Digital and Marketing leaders to define reporting needs and KPIs.
• Own and maintain reporting for ecommerce and digital marketing KPIs.
• Consolidate data from multiple sources into cohesive views.
• Develop dashboards and recurring reporting for leadership visibility.
• Translate data into clear narratives and executive summaries.

Skills

Analytical thinking

Business storytelling

Cross-functional collaboration

Data visualization

Education

Bachelor’s degree in Business, Analytics, Finance, Marketing, eCommerce, or related field

Tools

Power BI

Tableau

Looker

Job description

Johnny Was, LLC is seeking a Manager of Digital Analytics & Marketing Insights to transform data into clear, actionable insights that drive revenue and improve customer experience. You will synthesize data across ecommerce, marketing, CRM and merchandising, creating dashboards and narratives to guide strategic decisions and business growth.

You will partner with Digital Commerce and Marketing leaders to align KPIs, validate data accuracy, and forecast performance across customer journeys and