Digital Analytics Manager

Jostens, Inc.; Minneapolis (MN); Hybrid; USD 90,000 - 100,000; Full time

Job summary

An innovative company is seeking a Digital Analytics Manager to lead their analytics strategy, transforming data into actionable insights that drive growth. In this pivotal role, you will partner with various stakeholders, analyze customer behavior, and enhance marketing performance across digital platforms. With a focus on data governance and visualization, you will support strategic decision-making and optimize the customer journey. This role offers a hybrid work environment, competitive benefits, and a chance to make a significant impact in a dynamic team dedicated to excellence and innovation.

Benefits

Healthcare coverage

401K plan with immediate vesting

Flexible spending account

Tuition reimbursement

Paid time off

Company paid holidays

Pet insurance

Home and car insurance

Qualifications

• 5+ years in marketing analytics or business intelligence roles.
• Strong knowledge of digital tools and marketing analytics.

Responsibilities

• Drive customer intelligence program by analyzing data from digital channels.
• Prepare compelling insight reports for leadership to evaluate performance.

Skills

Marketing Analytics

Customer Behavior Analysis

Data Storytelling

Project Management

Education

University degree in Business

University degree in Marketing

University degree in Computer Science

Tools

SQL

Tableau

Power BI

Adobe Analytics

Google Analytics

Microsoft Excel

Microsoft PowerPoint

Job description

Are you a strategic analytics leader with a passion for digital insights, marketing performance, and customer behavior? Jostens is seeking a Digital Analytics Manager to play a critical role in shaping our digital growth strategy. As a key member of the Business Analytics team, you’ll partner with stakeholders across the business to turn data into actionable insights and optimize performance across web, mobile, CRM, and more. If you're excited about transforming data into stories that fuel growth and innovation, this role is for you.

YOU WILL:

• Partner with Stakeholders. Work cross-functionally to understand business priorities and translate them into high-impact analytics projects that inform strategy.
• Lead Digital Analytics and Intelligence. Drive the customer intelligence program by analyzing data from digital channels, CRM, transactional platforms, and offline sources.
• Develop Actionable Insights. Use clickstream data and advanced analytics to uncover trends, identify customer segments, and support digital channel growth, acquisition, and retention.
• Support Strategic Decision-Making. Prepare compelling monthly and quarterly insight reports and presentations for leadership to evaluate marketing and sales performance.
• Enhance Data Governance and Consistency. Standardize digital data governance and document KPI definitions and data sources to support data-driven planning.
• Maximize the Customer Journey. Capture and analyze key moments across the digital experience to enhance engagement and drive conversion.
• Visualize and Communicate Clearly. Present complex analytics in an engaging, visual, and story-driven format that supports clear business decision-making.
• Typical/expected % of overnight travel: <10%

YOU HAVE:

• Education. University degree in Business, Computer Science, Economics, Marketing, or a related field.
• Experience. 5+ years in marketing analytics, digital product, or business intelligence roles.
• Technical Proficiency. Advanced skills in Microsoft Excel and PowerPoint, proficiency in SQL, and experience with BI/data visualization tools such as Tableau, Power BI, or Alteryx.
• Digital Expertise. Strong knowledge of marketing analytics and experience with digital tools like Adobe Analytics or Google Analytics.
• Communication Strength. Skilled at telling a data story clearly and persuasively to both technical and non-technical audiences.
• Project Management. Self-starter who thrives in fast-paced, deadline-driven environments while juggling multiple projects.
• Preferred.Advanced SQL knowledge, experience with Snowflake or dimensional modeling, Google Tag Manager expertise, and a demonstrated track record of analytical curiosity.

LOVE WHERE YOU WORK:

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.

We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.

We care about your development. We support tuition reimbursement after 6 months of service.

We believe in pay transparency. The salary range is $90,000 to $100,000 with annual bonus eligibility.

APPLICATION DEADLINE: May 31, 2025

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here .

ALL ABOUT MARKETING

Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time.Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team [e-mail] or [phone].

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is to Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime. The Jostens team is passionate about living and practicing our values, our Code of Conduct, and our commitment to sustainability in every interaction.

Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.

It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.