Digital Analytics & Insights Lead

Sand Cherry Associates, Inc.

Georgia

Hybrid

USD 110,000 - 131,000

Full time

4 days ago

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Job summary

Sand Cherry Associates, Inc. is seeking a Manager, Digital Analytics & Insights in Houston, TX for a hybrid contract-to-hire role. The candidate will lead analytics across website, digital marketing, and customer data to drive improvements in traffic, engagement, and conversions.

Strong GA4 and data visualization skills are essential. The role requires 5–7 years in digital analytics, collaboration with Marketing, Product, UX, and Engineering, and the ability to translate complex data into clear

Qualifications

Minimum 5–7 years of experience in digital analytics or related field.
Strong knowledge of GA4 and digital marketing analytics.
Experience with dashboards and data visualization tools.

Responsibilities

Analyze website, customer, and digital marketing data to identify trends and opportunities affecting traffic, engagement, and lead generation.
Translate data into actionable insights informing strategy, investments, and experiences.
Own the digital measurement strategy, including GA4, KPI frameworks, dashboards, reporting, and governance.
Analyze performance across SEO, Paid Search, Email, Social, and AI-driven traffic sources.
Evaluate customer journeys, attribution, conversion funnels, and digital experiences for friction and improvements.
Partner with cross-functional teams to measure initiatives and experiments; prioritize improvements.
Deliver executive-level reporting and ad hoc analyses to inform decisions.