Digital Analytics & Insights Manager - Hybrid Houston

Sandcherry-Inc; Houston (TX); Hybrid; USD 110,000 - 131,000; Full time

Job summary

Sand Cherry Associates is seeking a Manager of Digital Analytics & Insights in Houston to transform digital data into actionable insights, improving website performance and marketing effectiveness. You will lead analytics for the city’s second-largest website with millions of pages and work cross-functionally with Marketing, Product, UX, Engineering, SEO, and Paid Media to drive growth.

The ideal candidate is highly analytical, curious, and comfortable translating complex data into business

Qualifications

• 5+ years of experience in digital analytics, digital marketing analytics, or related field.

Responsibilities

• Analyze website, customer, and digital marketing data to identify trends, opportunities, and barriers affecting traffic, engagement, conversion, and lead generation.
• Translate complex data into actionable insights informing strategy, marketing investments, and experiences.
• Own the digital measurement strategy including GA4, KPI frameworks, dashboards, reporting, data quality, and governance.
• Collaborate with Marketing, Product, UX, Engineering, SEO, and Paid Media to measure initiatives and prioritize improvements.
• Deliver executive-level reporting and ad hoc analyses to support strategic decisions.

Skills

Data analysis

KPI reporting

Communication

Project management

A/B testing

Data visualization

Cross-functional collaboration

Problem-solving

Education

Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, Information Systems, or a related field

Tools

Google Analytics 4

Power BI

Tableau

Job description

Sand Cherry Associates is seeking a Manager of Digital Analytics & Insights in Houston to transform digital data into actionable insights, improving website performance and marketing effectiveness. You will lead analytics for the city’s second-largest website with millions of pages and work cross-functionally with Marketing, Product, UX, Engineering, SEO, and Paid Media to drive growth.

The ideal candidate is highly analytical, curious, and comfortable translating complex data into business