Digital Analyst

Collin College; United States; On-site; USD 67,000 - 81,000; Full time

Job summary

Collin College in McKinney, TX is seeking a Digital Analytics Analyst to support marketing and web communications by analyzing website performance and user behavior. You will provide actionable insights to inform strategic improvements that boost student engagement, accessibility, and mission-critical outcomes.

The role focuses on maintaining GA/GA4, GTM, Looker Studio dashboards, SEO, and cross-functional collaboration with web and digital teams.

Qualifications

• Bachelor’s degree in analytics, marketing, communications, computer science, or related field
• Two years of experience in digital analytics or related field
• Experience with web analytics platforms and data visualization tools

Responsibilities

• Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
• Maintain and manage web analytics platforms such as Google Analytics and Google Tag Manager.
• Develop dashboards and reports using Looker Studio to communicate insights to stakeholders.
• Evaluate user journeys across admissions, financial aid, and academic programs to identify barriers to task completion.
• Provide actionable recommendations to improve website usability, navigation, and content effectiveness.
• Collaborate with web communications and digital teams to prioritize data-informed updates.
• Utilize tools like Microsoft Clarity to analyze interaction patterns and identify usability issues.
• Assist with SEO keyword research and optimization efforts.
• Support A/B testing and measurement of digital campaigns.

Skills

Data analysis

Insights storytelling

Stakeholder communication

Critical thinking

Education

Bachelor’s degree in analytics/marketing/CS

Tools

Google Analytics

Google Tag Manager

Looker Studio

Microsoft Clarity

Google Search Console

Job description

Primary Location: 3452 Spur 399, McKinney, Texas, 75069

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.

Job Summary

Support marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. Play a key part in enhancing the effectiveness of the college’s digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals.

Required Qualifications

Essential Duties and Responsibilities

• Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
• Manage and maintain web analytics platforms such as Google Analytics and Google Tag Manager.
• Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.
• Evaluate user journeys across key student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.
• Provide actionable recommendations to improve website usability, navigation, and content effectiveness.
• Collaborate with web communications team to prioritize and implement data-informed content updates.
• Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.
• Utilize user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.
• Conduct keyword research and support search engine optimization (SEO) strategies to improve discoverability of programs and services.
• Support A/B testing and optimization efforts to evaluate the effectiveness of website changes and digital campaigns.
• Measure and report on the impact of website updates and strategic initiatives.
• Provide insights and recommendations to support digital marketing and communication strategies.
• Ensure compliance with all applicable laws and institutional standards related to digital communications and data usage.

Supplemental Functions

Perform other duties as assigned. Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

Knowledge, Skills and Abilities

Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager. Knowledge of data visualization and reporting tools such as Looker Studio. Knowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search Console. Skill in analyzing and interpreting complex data sets. Skill in problem-solving and critical thinking. Skill in interpersonal relations. Organizational skills. Ability to translate data into actionable insights and recommendations. Ability to communicate effectively with both technical and non-technical audiences. Ability to establish and maintain effective working relationships.

Physical Demands, Working Conditions and Physical Effort

Sedentary Work - Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or constantly having to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.

Requirements

Bachelor’s degree in analytics, marketing, communications, computer science, or a related field from an accredited institution and two (2) years of experience in digital analytics, web analytics, or a related field.

**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.

Required & Preferred Qualifications (if applicable)

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

***This is a Security Sensitive position. Therefore, candidates will be subject to a criminal background check.***

Compensation Type

Salary

Employment Type

Full time

Hiring Minimum

Hiring Minimum $66,728.00 Hiring Maximum $81,376.00 Compensation is determined based on experience.

Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.

Dear Job Seekers, Thank you for your interest in a position at Collin College!

Accolades Independent surveys of Collin College’s employees show it is an amazing place to work. Collin College has been named one of the "Great Colleges to Work For" by the Great Colleges Program. Collin College has also been recognized as one of the DFW Metroplex’s "Best and Brightest Companies to Work For."

Culture

Should you choose to start your journey with us, you will find yourself immersed in a culture of innovation and growth. Initiatives tied to the college’s master and strategic plans challenge our employees to grow professionally while still feeling supported with training and collaboration.

Benefits

We invite you to explore our competitive benefits today. Grow your career at Collin College today! Collin College is an equal opportunity/affirmative action employer.

For more information or assistance, contact Human Resources at [phone] or send an email.