Digital Analyst

Collin County Community College; McKinney (TX); On-site; USD 65,000 - 80,000; Full time

Job summary

Collin County Community College is seeking a data-driven analyst to support marketing and web communications by analyzing website performance and user behavior. You will translate insights into actionable improvements across admissions, financial aid, and academic programs.

Responsibilities include maintaining Google Analytics/Tag Manager, building Looker Studio dashboards, and collaborating with teams to enhance usability, accessibility, and discoverability of college programs.

Qualifications

• Bachelor’s degree in analytics, marketing, communications, CS, or related field with 2 years in digital analytics.
• Experience with web analytics platforms and dashboards; proficiency in Google Analytics, GTM, Looker Studio.
• Ability to analyze user journeys and improve usability and content effectiveness.
• Strong communication skills to present findings to technical and non-technical audiences.

Responsibilities

• Analyze website performance and user behavior to identify improvement opportunities.
• Develop dashboards and reports using Looker Studio for stakeholders.
• Support SEO strategies and keyword research to improve program discoverability.
• Collaborate with digital communications to implement data-informed updates.

Skills

Data analysis

Data storytelling

Interpersonal relations

Communication

Problem solving

Education

Bachelor’s degree in analytics, marketing, communications, CS, or related field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Microsoft Clarity

Google Search Console

Job description

Primary Location:3452 Spur 399, McKinney, Texas, 75069We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.Job Summary:Support marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. Play a key part in enhancing the effectiveness of the college’s digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals.Required Qualifications:Essential Duties and ResponsibilitiesAnalyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.Manage and maintain web analytics platforms such as Google Analytics and Google Tag Manager.Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.Evaluate user journeys across key student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.Provide actionable recommendations to improve website usability, navigation, and content effectiveness.Collaborate with web communications team to prioritize and implement data-informed content updates.Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.Utilize user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.Conduct keyword research and support search engine optimization (SEO) strategies to improve discoverability of programs and services.Support A/B testing and optimization efforts to evaluate the effectiveness of website changes and digital campaigns.Measure and report on the impact of website updates and strategic initiatives.Provide insights and recommendations to support digital marketing and communication strategies.Ensure compliance with all applicable laws and institutional standards related to digital communications and data usage.Supplemental FunctionsPerform other duties as assigned.Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.Knowledge, Skills and AbilitiesKnowledge of web analytics platforms such as Google Analytics and Google Tag ManagerKnowledge of data visualization and reporting tools such as Looker StudioKnowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search ConsoleSkill in analyzing and interpreting complex data setsSkill in problem-solving and critical thinkingSkill in interpersonal relationsOrganizational skillsAbility to translate data into actionable insights and recommendationsAbility to communicate effectively with both technical and non-technical audiencesAbility to establish and maintain effective working relationshipsPhysical Demands, Working Conditions and Physical EffortSedentary Work - Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or constantly having to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.RequirementsBachelor’s degree in analytics, marketing, communications, computer science, or a related field from an accredited institution and two (2) years of experience in digital analytics, web analytics, or a related field.**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.Required & Preferred Qualifications (if applicable):The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.***This is a Security Sensitive position. Therefore, candidates will be subject to a criminal background check.***Compensation Type:SalaryEmployment Type:Full timeHiring Minimum$65,420.00Hiring Maximum$79,780.50Compensation is determined based on experience.**Application submission deadline is 12am of the date listed.**08/28/2026Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.