Digital Advertising Specialist

Amplify Recruiting; Springfield (MA); On-site; USD 60,000 - 85,000; Full time

Job summary

An established industry player is seeking a Digital Advertising Specialist to join their dynamic team. This exciting role involves hands-on management of digital advertising campaigns, including SEM and SEO strategies, across platforms like Google and Facebook. The ideal candidate will have a strong analytical mindset and a proven ability to drive results through innovative digital marketing techniques. Join a fun and collaborative environment where your expertise will directly impact client success and elevate their digital presence. If you thrive in a fast-paced setting and possess a passion for advertising, this opportunity is perfect for you.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 3+ years of SEM experience with a proven track record.
• Strong understanding of digital advertising trends and best practices.

Responsibilities

• Facilitate digital advertising campaigns across various platforms.
• Research and develop SEO/SEM best practices for market opportunities.
• Manage landing page builds and ensure effective tracking.

Skills

SEM

Paid Search

Digital Display

Social Media Advertising

SEO

Communication Skills

Analytical Skills

Education

Bachelor’s degree in advertising, marketing, business, communications, or related field

Tools

Google Analytics

Google Ads

Microsoft Office

Job description

This range is provided by Amplify Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $85,000.00/yr

Digital Advertising Specialist

• This is a hands-on keyboard digital advertising position. Paid search and paid social are the primary objectives!

Are you a digital advertising specialist with a broad range of skills, including SEM, paid search, digital display, social media advertising, and SEO? Are you not only strategic but also analytical?

Our client is a dynamic and growing advertising agency with a fun and hard-working culture. Their clients are both national and international. We are seeking a digital advertising specialist who has a proven track record in running comprehensive SEM campaigns that include paid search, display, video, retargeting, geo-targeting, paid social, streaming, and more. Additionally, this person will support SEO efforts, including keyword research and devising strategies to elevate our clients' digital exposure.

This is not a telecommuting opportunity or an entry-level position.

• Facilitate digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other social platforms, as well as re-targeting and display
• Develop digital proposals and SEO strategy presentations
• Continuously improve tracking, reporting, and profitability of the SEO and SEM efforts
• Research and develop SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings
• Manage the build of landing pages for each digital campaign
• Assure Google Analytics and Google Ads are linked for reporting
• Maintain expertise in social media, digital and SEO trends, and best practices
• Maintain expertise in digital and social media, SEM and SEO trends, and best practices

ABOUT YOU:

• Bachelor’s degree in advertising, marketing, business, communications, or related field
• Minimum of 3 years of SEM experience
• Google AdWords Certification (preferred)
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Proficiency in all digital media executions
• Solid organizational and communication skills
• Ability to manage and maintain multiple ongoing projects simultaneously and meet strict deadlines
• Skill to develop rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts
• Strong verbal and written communication skills, including meeting facilitation and presentations
• Ability to work independently and cooperatively with a team in a creative and fun working environment
• Understanding of agency capabilities, vision, and mission
• Use of agency resources/tools appropriately and efficiently

Our client is a full-service marketing agency. Every day they strive to be amongst the ranks of world-class professionals and leaders, and that is why every team member must complete the Performance Dynamics Program. If you think you’ve got what it takes to be one of the best, we want to hear from you.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Marketing Services and Advertising Services

Referrals increase your chances of interviewing at Amplify Recruiting by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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