Digital Advertising Growth Manager

Adweek; Baltimore (MD); On-site; USD 70,000 - 77,000; Full time

Benefits offered by this job

Commission plan

Job summary

The Banner is seeking an Digital Advertising Business Development Manager in Baltimore to grow our advertising business by identifying and developing new client opportunities. You will research prospects, conduct outbound outreach, and qualify leads to support Account Executives in building a strong pipeline.

You’ll collaborate with cross-functional teams to understand audiences and products, maintain CRM records, and prepare materials for client meetings.

Qualifications

• Experience in media sales, business development, customer success, or another client-facing role.
• Strong research skills and curiosity about businesses, industries, and prospective clients.
• Comfort with outbound outreach by phone, email, LinkedIn, and other channels.
• Clear written and verbal communication skills, with the ability to build professional relationships.
• Excellent organization, follow-through, and attention to detail, especially when managing prospects, deadlines, CRM records, and sales materials.
• A proactive, persistent, and resourceful approach to identifying opportunities.
• A collaborative mindset, openness to coaching, and interest in advertising, digital media, local business, and The Banner’s mission.

Responsibilities

• Research prospective advertisers and markets to identify new opportunities and build targeted prospect lists.
• Conduct personalized outreach via phone, email, LinkedIn, networking to start conversations.
• Qualify prospects by business goals, audience, timing, budget, and advertising needs.
• Schedule qualified meetings for Account Executives.
• Collaborate with the team to prioritize prospects and refine outreach strategies.
• Maintain CRM records and track outreach, follow-up activities, lead status, and next steps.
• Prepare Account Executives for meetings with customized materials.
• Develop understanding of The Banner’s audiences, digital advertising products, sponsorship opportunities, events, and value proposition.
• Coordinate with advertising, marketing, events, audience, analytics teams to identify revenue opportunities.
• Attend networking events and client meetings to strengthen relationships.

Skills

Media sales

Business development

Customer success

Research skills

Outbound outreach

Communication

Organization

Tools

Salesforce

HubSpot

CRM

Job description

The Banner is seeking an Digital Advertising Business Development Manager in Baltimore to grow our advertising business by identifying and developing new client opportunities. You will research prospects, conduct outbound outreach, and qualify leads to support Account Executives in building a strong pipeline.

You’ll collaborate with cross-functional teams to understand audiences and products, maintain CRM records, and prepare materials for client meetings.