Digital Advertising Growth Lead

Baltimore Banner; Baltimore (MD); On-site; USD 70,000 - 77,000; Full time

Job summary

Baltimore Banner is hiring a Digital Advertising Business Development Manager to grow our advertising business by identifying and developing new client opportunities. You will research prospects, conduct outbound outreach, qualify leads, and support Account Executives in building a strong pipeline.

Reporting to the Director of Digital Advertising Sales, you will maintain CRM records and collaborate across teams to advance opportunities and develop the Banner's audience-focused advertising

Qualifications

• Experience in media sales, business development, customer success, or another client-facing role.
• Strong research skills and curiosity about businesses, industries, and prospective clients.
• Comfort with outbound outreach by phone, email, LinkedIn, and other channels.
• Clear written and verbal communication skills, with the ability to build professional relationships.

Responsibilities

• Research prospective advertisers, industries, decision-makers, and market segments to identify new opportunities and build targeted prospect lists.
• Conduct personalized outreach through phone, email, LinkedIn, networking, and other channels to start conversations with prospective advertisers.
• Qualify prospective clients by learning about their business, marketing goals, target audience, timing, budget considerations, and advertising needs.
• Schedule qualified introductory meetings and sales opportunities for Account Executives.
• Partner with Account Executives and the Director of Digital Advertising Sales to prioritize prospects, refine outreach strategies, and advance qualified opportunities.
• Maintain accurate CRM records and track outreach, follow-up activities, lead status, and next steps to help opportunities move through the sales pipeline.
• Prepare Account Executives for sales meetings and assist with customized presentations, proposals, audience insights, and other client-facing materials.

Skills

Media sales

Business development

CRM experience

Research skills

Outbound outreach

Communication

Organization

Team collaboration

Tools

Salesforce

HubSpot

Job description

Baltimore Banner is hiring a Digital Advertising Business Development Manager to grow our advertising business by identifying and developing new client opportunities. You will research prospects, conduct outbound outreach, qualify leads, and support Account Executives in building a strong pipeline.

Reporting to the Director of Digital Advertising Sales, you will maintain CRM records and collaborate across teams to advance opportunities and develop the Banner's audience-focused advertising