Digital Advertising Business Development Lead

The Banner; Baltimore, Northern (MD, KY); Hybrid; USD 70,000 - 77,000; Full time

Benefits offered by this job

Commissions plan

Job summary

The Banner is seeking a Digital Advertising Business Development Manager in Baltimore to grow the advertising business by identifying and developing new client opportunities. You’ll research prospects, conduct outbound outreach, qualify leads, and support Account Executives to build a strong pipeline.

You will maintain CRM records, collaborate across teams, and help tailor presentations and proposals. A background in media sales or business development and strong communication are essential for

Qualifications

• Experience in media sales, business development, customer success, or another client-facing role.
• Strong research skills and curiosity about businesses, industries, and prospective clients.
• Comfort with outbound outreach by phone, email, LinkedIn, and other channels.
• Clear written and verbal communication skills, with the ability to build professional relationships.
• Excellent organization, follow-through, and attention to detail, especially when managing prospects, deadlines, CRM records, and sales materials.

Responsibilities

• Research prospective advertisers, industries, decision-makers, and market segments to identify new opportunities and build targeted prospect lists.
• Conduct personalized outreach through phone, email, LinkedIn, networking, and other channels to start conversations with prospective advertisers.
• Qualify prospective clients by learning about their business, marketing goals, target audience, timing, budget considerations, and advertising needs.
• Schedule qualified introductory meetings and sales opportunities for Account Executives.
• Partner with Account Executives and the Director of Digital Advertising Sales to prioritize prospects, refine outreach strategies, and advance qualified opportunities.
• Maintain accurate CRM records and track outreach, follow-up activities, lead status, and next steps to help opportunities move through the sales pipeline.
• Prepare Account Executives for sales meetings and assist with customized presentations, proposals, audience insights, and other client-facing materials.
• Develop a strong understanding of The Banner’s audiences, digital advertising products, sponsorship opportunities, events, and value proposition.
• Collaborate with advertising, marketing, events, audience, analytics, and other teams to support revenue opportunities.
• Participate in networking opportunities, client meetings, events, and other business-development activities to identify prospects and strengthen client relationships.

Skills

Media sales

Business development

CRM management

Outbound outreach

Research skills

Communication

Organization

Persistence

Collaboration

Tools

Salesforce

HubSpot

LinkedIn

Job description

The Banner is seeking a Digital Advertising Business Development Manager in Baltimore to grow the advertising business by identifying and developing new client opportunities. You’ll research prospects, conduct outbound outreach, qualify leads, and support Account Executives to build a strong pipeline.

You will maintain CRM records, collaborate across teams, and help tailor presentations and proposals. A background in media sales or business development and strong communication are essential for