Digital Advertising and HubSpot Specialist

Market Mentors, LLC; Springfield (MA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

PTO

Health insurance

401(k)

Fun and creative working environment

Job summary

Market Mentors, LLC is seeking a Digital Advertising & HubSpot Specialist in Springfield, MA to lead SEM, paid social, and AI visibility initiatives for national and international clients. You will build media plans, present strategies, and manage client relationships in a hands-on, client-facing role.

The role requires at least 3 years of SEM experience, HubSpot CRM proficiency, and strong presentation skills. Agency experience is a plus; telecommuting is not offered.

Qualifications

• Bachelor's degree in advertising, marketing, business, communications, or a related field.
• Minimum of 3 years of SEM experience.
• Proficiency in HubSpot CRM required; Salesforce experience a plus.
• Google Ads Certification preferred.
• Agency experience preferred but not required.
• Proficiency in Microsoft Suite and AI tools.
• Strong presentation skills and proficiency across all digital media executions.
• Solid organizational and communication skills, with the ability to manage multiple projects and meet strict deadlines.
• Ability to build rapport with clients and the team, manage relationships and expectations.

Responsibilities

• Manage and optimize live digital advertising campaigns daily on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other platforms.
• Build media plans and digital proposals, and present AI visibility (AEO/GEO) and SEO strategy to clients.
• Manage digital advertising budgets and improve tracking, reporting, and profitability across AEO, GEO, SEO, and SEM efforts.
• Use MaxMentor.ai to research and develop AEO, GEO, and SEO strategies that identify new market opportunities.
• Facilitate HubSpot integrations for the agency and its clients; support Salesforce integrations where needed.
• Manage the build of landing pages for each digital campaign.
• Ensure Google Analytics and Google Ads are properly linked for reporting.
• Serve as a client-facing point of contact, building trust and managing expectations.
• Maintain expertise in digital advertising, social media, and AI visibility (AEO/GEO) and SEO trends and best practices.

Skills

SEM experience

HubSpot CRM

Salesforce

Google Ads Certification

Agency experience

Presentation skills

Organizational skills

Education

Bachelor's degree in advertising, marketing, business, communications, or a related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

MaxMentor.ai

Microsoft Office

Job description

Digital Advertising & HubSpot Specialist

Hands-On, Client-Facing Role | Paid Search, Paid Social & HubSpot Integration

WE ARE INNOVATING!

Are you a digital advertising specialist with a broad range of skills, including SEM, paid search, Programmatic, CTV/digital display, and social media advertising? Do you know how to build a brand's visibility across both traditional search and AI visibility? We are a dynamic and growing advertising agency with a fun, hard-working culture and both national and international clients. We are looking for a digital advertising specialist with a proven track record running comprehensive SEM campaigns, including paid search, display, video, retargeting, geo-targeting, paid social, and CTV/streaming. This person will also support our AI visibility efforts, using our proprietary platform, MaxMentor.ai, to strengthen how our clients show up across AEO, GEO, and SEO, from keyword and prompt research through strategy and execution. This is a client-facing role. You will work directly with clients to build media plans and proposals, present strategy, and manage relationships day to day. Agency experience is a strong plus but is not required. This is not a telecommuting opportunity or an entry-level position.

Core Responsibilities

• Manage and optimize live digital advertising campaigns daily on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other platforms, including retargeting and display
• Build media plans and digital proposals, and present AI visibility (AEO/GEO) and SEO strategy to clients
• Manage digital advertising budgets and improve tracking, reporting, and profitability across AEO, GEO, SEO, and SEM efforts
• Use MaxMentor.ai, our proprietary AI visibility platform, to research and develop AEO, GEO, and SEO strategies that identify new market opportunities and strengthen organic and AI-driven visibility
• Facilitate HubSpot integrations for the agency and its clients; support Salesforce integrations where needed
• Manage the build of landing pages for each digital campaign
• Ensure Google Analytics and Google Ads are properly linked for reporting
• Serve as a client-facing point of contact, building trust and managing expectations
• Maintain expertise in digital advertising, social media, and AI visibility (AEO/GEO) and SEO trends and best practices

About You

• Bachelor's degree in advertising, marketing, business, communications, or a related field
• Minimum of 3 years of SEM experience
• Proficiency in HubSpot CRM required; Salesforce experience a plus
• Google Ads Certification preferred
• Agency experience preferred but not required
• Proficiency in Microsoft Suite and AI tools
• Strong presentation skills and proficiency across all digital media executions
• Solid organizational and communication skills, with the ability to manage multiple projects and meet strict deadlines
• Ability to build rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts
• Ability to work independently and cooperatively within a creative, fun team environment
• Understanding of agency capabilities, vision, and mission, and appropriate use of agency resources and tools

Market Mentors is an innovative full-service marketing agency. Every day we strive to be among the ranks of world-class professionals and leaders, and that is why every team member completes the Performance Dynamics Program. If you think you've got what it takes to be one of the best, we want to hear from you.

Market Mentors, LLC.

155 Brookdale Drive
Springfield, MA 01104

Great benefits include PTO, health, life, and 401(k). Fun and creative working environment.

EOE