Growth-Focused Digital Ads & HubSpot Strategist

Market Mentors, LLC; Springfield (MA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

PTO

Health insurance

401(k)

Fun and creative working environment

Job summary

Market Mentors, LLC is seeking a Digital Advertising & HubSpot Specialist in Springfield, MA to lead SEM, paid social, and AI visibility initiatives for national and international clients. You will build media plans, present strategies, and manage client relationships in a hands-on, client-facing role.

The role requires at least 3 years of SEM experience, HubSpot CRM proficiency, and strong presentation skills. Agency experience is a plus; telecommuting is not offered.

Qualifications

• Bachelor's degree in advertising, marketing, business, communications, or a related field.
• Minimum of 3 years of SEM experience.
• Proficiency in HubSpot CRM required; Salesforce experience a plus.
• Google Ads Certification preferred.
• Agency experience preferred but not required.
• Proficiency in Microsoft Suite and AI tools.
• Strong presentation skills and proficiency across all digital media executions.
• Solid organizational and communication skills, with the ability to manage multiple projects and meet strict deadlines.
• Ability to build rapport with clients and the team, manage relationships and expectations.

Responsibilities

• Manage and optimize live digital advertising campaigns daily on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other platforms.
• Build media plans and digital proposals, and present AI visibility (AEO/GEO) and SEO strategy to clients.
• Manage digital advertising budgets and improve tracking, reporting, and profitability across AEO, GEO, SEO, and SEM efforts.
• Use MaxMentor.ai to research and develop AEO, GEO, and SEO strategies that identify new market opportunities.
• Facilitate HubSpot integrations for the agency and its clients; support Salesforce integrations where needed.
• Manage the build of landing pages for each digital campaign.
• Ensure Google Analytics and Google Ads are properly linked for reporting.
• Serve as a client-facing point of contact, building trust and managing expectations.
• Maintain expertise in digital advertising, social media, and AI visibility (AEO/GEO) and SEO trends and best practices.

Skills

SEM experience

HubSpot CRM

Salesforce

Google Ads Certification

Agency experience

Presentation skills

Organizational skills

Education

Bachelor's degree in advertising, marketing, business, communications, or a related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

MaxMentor.ai

Microsoft Office

Job description

Market Mentors, LLC is seeking a Digital Advertising & HubSpot Specialist in Springfield, MA to lead SEM, paid social, and AI visibility initiatives for national and international clients. You will build media plans, present strategies, and manage client relationships in a hands-on, client-facing role.

The role requires at least 3 years of SEM experience, HubSpot CRM proficiency, and strong presentation skills. Agency experience is a plus; telecommuting is not offered.