Digital Ads Specialist

Peak Retirement Planning, Inc.; Columbus (OH); On-site; USD 50,000 - 75,000; Full time

Job summary

Peak Retirement Planning, Inc. in Columbus, Ohio is seeking a dynamic digital marketing professional to join our expanding team. The ideal candidate will develop and optimize advertising campaigns across platforms like YouTube and Facebook, monitoring performance and aligning with our marketing team.

We are looking for someone who thrives in a fast-paced startup environment, values teamwork, and has a strong drive to succeed. Join us to contribute to our mission of providing exceptional service to our clients.

Qualifications

• Experience with digital platforms such as YouTube, Instagram, Facebook, or LinkedIn.
• Ability to develop, launch, and optimize paid advertising campaigns.
• Familiarity with A/B testing and performance metrics.

Responsibilities

• Monitor campaign budgets and performance metrics.
• Create performance reports and provide insights to Marketing team.
• Stay updated with digital advertising best practices.

Skills

Digital marketing expertise

Social media advertising

Keyword research

Audience targeting

Data analysis

Job description

We are the #1 fastest-growing private company in Columbus, Ohio, by Inc. 5000, and one of the top and youngest financial planning firms in the country. Peak has grown from one team member to over 60 team members in just 4 years. In 2025, we had over 5,400 applicants, we only hired 19. As a scaling start-up, we are very particular to ensure we hire the best and those aligned with our values and intensity. We are not a firm for everyone.

What We Look For

A+ Player

• Elite at what they do. Extremely hard worker. Gritty. Gets things done. Internal need to succeed.
• Hates working with B and C players.
• Does not need to be told twice what to do.

Foxhole Team Member

• Has a servant's heart and a purpose bigger than themselves.
• Will help a team member fix a flat on the side of the road at 6am.
• Goes above and beyond to provide a "White Glove Service" to our clients.

Rocketship Mentality

• Excited to join a fast-growing startup with extreme upside.
• Growth Mindset in all areas of life - professionally, personally, physically, and spiritually.
• "Lifer" - those who want to work with us for 30+ years (not just a 9-5 job).

Main Requirements

• Experience with digital platforms such as YouTube, Instagram, Facebook, or LinkedIn
• Develop, launch, and optimize paid advertising campaigns across multiple digital platforms
• Conduct keyword research, audience targeting, and A/B testing to drive performance
• Monitor campaign budgets, performance metrics, and conversions
• Create performance reports and share actionable insights with our Marketing team
• Stay current with platform updates, algorithm changes, and digital advertising best practices
• Collaborate with our Marketing department to align ad messaging and visuals