Digital Activation Strategist — Media & Growth

APX Exchange; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

APEX, Publicis Groupe’s futures marketplace, is seeking a Specialist to join the Digital Strategy & Activation Team in New York. You will help manage client campaigns, collaborate with partners, and ensure successful media investments that meet business goals.

The role emphasizes developing talent, driving value, and streamlining operations, including RFPs, post-sale processes, billing reconciliation, and KPI-driven optimization, with strong Excel and Salesforce skills.

Qualifications

• 2-5 years of experience with basic knowledge of media.
• Diverse backgrounds welcome including Agency Planning/Investment, Media Sales, Consulting and/or Media Client Side.
• Proficient in Salesforce and MS Office Suite (must be proficient in Excel).
• Strong media financial acumen is mandatory.
• Basic understanding of the media landscape.

Responsibilities

• Developing Teams & Talent: Understand roles and responsibilities within the team; contribute to training; review goals of Sr./Associates.
• Delivering on Our Value Proposition: Participate in meetings with partners; identify client opportunities; participate in negotiations; develop campaigns with preferred partners; execute campaign management for mid-level accounts with accuracy.
• Managing Business & Operations: Manage campaign activation; lead RFP/post-sale; oversee billing reconciliation and Unbilled Report; ensure data input across tools; keep Salesforce up to date.

Skills

Media fundamentals

Team leadership

Partner negotiation

Client relations

Analytical thinking

Tools

Salesforce

MS Office Suite

Excel

Job description

APEX, Publicis Groupe’s futures marketplace, is seeking a Specialist to join the Digital Strategy & Activation Team in New York. You will help manage client campaigns, collaborate with partners, and ensure successful media investments that meet business goals.

The role emphasizes developing talent, driving value, and streamlining operations, including RFPs, post-sale processes, billing reconciliation, and KPI-driven optimization, with strong Excel and Salesforce skills.