Digital Activation Strategist

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401k

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Apex operates as Publicis Groupe’s futures marketplace, delivering value-based investment opportunities for clients. The Specialist role supports the Digital Strategy & Activation Team in understanding the media landscape, negotiating with partners, and planning client media buys to meet business objectives.

The role emphasizes training, collaboration with partners, and meticulous campaign management across mid-level accounts, using tools like Salesforce and Prisma.

Qualifications

• 2-5 years of experience with basic knowledge of media.
• Diverse backgrounds welcome: Agency Planning/Investment, Media Sales, Consulting or Media Client Side.
• Basic knowledge of Salesforce and MS Office Suite (Excel proficiency required).
• Strong media financial acumen is mandatory.
• Business financial acumen is preferred.
• Basic understanding of the media landscape.

Responsibilities

• Develop teams and talent; understand roles and train Sr Associates/Associates on their team and billing/reconciliation.
• Deliver value: participate in partner meetings, identify client opportunities, negotiate campaigns, manage performance for mid-level accounts, execute campaign management with high accuracy.
• Manage business & operations: manage campaign activation, lead RFP/post-sale, reconcile invoices, communicate with client and vendor, input data in tools.

Skills

Media investment basics

Emotional intelligence

Team leadership

Adaptability

Transparency

Tools

Salesforce

MS Office Suite

Excel

Prisma

Job description

Apex operates as Publicis Groupe’s futures marketplace, delivering value-based investment opportunities for clients. The Specialist role supports the Digital Strategy & Activation Team in understanding the media landscape, negotiating with partners, and planning client media buys to meet business objectives.

The role emphasizes training, collaboration with partners, and meticulous campaign management across mid-level accounts, using tools like Salesforce and Prisma.