Digital Activation Specialist — Campaign & Media Strategy

Publicis Groupe; New York (NY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Apex is Publicis Groupe’s futures marketplace, delivering omnichannel investment opportunities for clients through the Digital Strategy & Activation Team. The role focuses on building teams, delivering client value, and managing campaign activation across mid-level accounts with precision.

The team guides partnerships, negotiates with vendors, and ensures accurate billing and reporting using tools like Prisma and Salesforce. Experience in media strategy and finances is essential for success.

Qualifications

• 2-5 years of experience with basic knowledge of media.
• Diverse backgrounds welcome including Agency Planning/Investment, Media Sales, Consulting and/or Media Client Side.
• Basic knowledge of Salesforce and MS Office Suite (must be proficient in Excel).
• Strong media financial acumen is mandatory.
• Business financial acumen is preferred.
• Basic understanding of the media landscape.

Responsibilities

• Develop Teams & Talent: understand roles and responsibilities within the team; support Sr./Associates goals.
• Deliver value by meeting with partners; identify client opportunities; negotiate for assigned clients and campaigns; manage mid-level accounts with accuracy.
• Manage campaign activation; lead RFP/post-sale for select mid-level accounts; perform QA and discrepancy resolution; ensure client/vendor communications are clear.

Skills

Media knowledge

Diverse backgrounds

Media landscape

Media financial acumen

Business acumen

Relationship building

Tools

Salesforce

MS Office Suite

Excel

OX/Prisma

Job description

Apex is Publicis Groupe’s futures marketplace, delivering omnichannel investment opportunities for clients through the Digital Strategy & Activation Team. The role focuses on building teams, delivering client value, and managing campaign activation across mid-level accounts with precision.

The team guides partnerships, negotiates with vendors, and ensures accurate billing and reporting using tools like Prisma and Salesforce. Experience in media strategy and finances is essential for success.