Digital Activation Manager

Lancesoft; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Lancesoft in Atlanta, GA is seeking a NAOU Digital Activation Manager to lead activation across social channels and websites, aligning content with governance standards and business priorities. You will own content planning, stakeholder collaboration, and fast-turn production of digital assets, while leveraging enterprise tools to optimize performance and strengthen leadership communications.

This role requires editorial discipline, cross-functional influence, and a strategic mindset to elevate

Qualifications

• Bachelor’s degree required in a related field.
• Minimum 5 years in digital communications, social media or editorial planning.
• Proven track record managing high-profile corporate or leadership accounts.

Responsibilities

• Lead content planning and activation across social channels and websites.
• Facilitate a live editorial routine using the content calendar.
• Collaborate with executives to develop content strategies and activation plans.
• Manage content intake, development, and publishing workflows with governance in mind.
• Coordinate with stakeholders to clarify requirements and track risks and dependencies.
• Concept and produce quick-turn digital assets (graphics, short-form video, social-first content).
• Support video/YouTube initiatives including scripting and SEO considerations.
• Drive workflow efficiency and share best practices across teams.

Skills

Digital communications

Social media management

Editorial planning

Content strategy

Education

Bachelor’s Degree

Tools

Sprinklr

Adobe Experience Manager

AirTable

Typeface

Poppulo

Job description

Role Overview

The NAOU Digital Activation Manager will serve as a key contributor within the DPC Digital Experiences Center of Excellence, an integrated activation engine that delivers insight-driven content and strategic recommendations to PACS stakeholders. This role is responsible for driving seamless activation across social media channels and websites while reducing operational complexity and enabling stakeholders to focus on strategic priorities. The role will also help bring the existing Digital Communications Playbook and Digital Risk Guidebook to life within North America, ensuring alignment to digital best practices, governance standards, and responsible activation processes. The ideal candidate brings expertise in digital communications, content operations, editorial planning, and cross-functional coordination in a fast-paced, global environment.

What This Role Will Do for Us

• Lead content planning and activation across social media channels and websites: populate, curate, and maintain the NAOU content calendar to support publishing schedules and activation timelines
• Facilitate a live editorial routine leveraging the content calendar.
• Support social media activation for NAOU leadership communications, partnering with executive stakeholders to develop content strategies, editorial plans, and channel activations that strengthen visibility and engagement.
• Manage content intake, development, and publishing workflows, ensuring content is optimized for each channel, aligned to activation strategies, and compliant with governance and approval standards.
• Partner with stakeholders, content owners, and cross-functional teams to clarify requirements, identify gaps, manage priorities, and maintain visibility into project status, risks, and dependencies.
• Concept, design, and produce quick-turn digital content assets including graphics, short-form videos, social-first creative, and repeatable content series that support ongoing storytelling initiatives across NAOU channels.
• Support content creation through ideation, copywriting, graphic design, video production, creative input, channel recommendations, and performance insights to improve content effectiveness and drive audience engagement.
• Support video and YouTube initiatives through scripting, SEO, channel optimization, short-form video creation, and on-camera hosting opportunities.
• Drive operational excellence by identifying workflow efficiencies, developing best practices, and supporting reporting, training, and knowledge-sharing initiatives.
• Leverage enterprise platforms including AirTable, Sprinklr, Adobe Experience Manager (AEM), Adobe Creative Suite, Typeface, and Poppulo to support digital activation, publishing, and communications workflows.
• Champion Digital Mastery, PACS’in-house digital learning curriculum, by partnering with OU stakeholders to increase confidence and capabilities in navigating today’s digital landscape.

Qualifications and Requirements

Education & Experience

• Bachelor’s Degree required.
• 5 years of experience in digital communications, social media management, editorial planning, or a related field.
• Proven track record managing high-profile corporate or leadership social media accounts and building engaged online communities in a complex, global organization.

Functional Skills

• Strong copywriting, editing, and content development skills across social media channels, websites, and multiple content formats, including video and static content.
• Ability to concept, design, and deliver high-quality creative assets independently, balancing speed, quality, and strategic objectives in a quick-turn production environment.
• Ability to structure and streamline complex workflows in partnership with multiple stakeholders.
• Understanding platform-specific creative best practices and ideal formats across LinkedIn, Instagram, Facebook, YouTube, and emerging social channels.
• Experience using enterprise-level publishing, governance, and analytics tools, including Sprinklr, Adobe Experience Manager (AEM), AirTable, Typeface, and Poppulo.
• Experience developing leadership social media content for individuals.
• Experience building and maintaining strategic content calendars and activation plans.
• Confidence managing stakeholder relationships and navigating competing priorities across teams.
• Strong organizational, project management, and communication skills with the ability to manage multiple activations simultaneously.
• Knowledge of digital content governance, publishing standards, and approval workflows.
• Experience leveraging analytics and performance insights to optimize content strategies.
• Familiarity with YouTube management, SEO/GEO best practices, and short-form video content development preferred.