Digital Activation Manager

Randstad USA; Atlanta (GA); Hybrid; USD 49,000 - 51,000; Full time

Job summary

Randstad USA seeks a Digital Activation Manager to drive content activation across social channels and websites within the DPC Digital Experiences Center of Excellence. You will streamline editorial planning, governance, and analytics tools to deliver impact for North America, balancing speed and quality in a fast-paced global setting.

The role requires hands-on content production, leadership social media experience, and the ability to partner with executives to elevate visibility and

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in digital communications, social media management, editorial planning or a related field.
• Proven track record managing high-profile corporate or leadership social media accounts and building engaged online communities in a complex, global organization.
• Advanced copywriting, editing and content development skills across social media channels, websites and multiple content formats, including video and static content.
• Ability to concept, design and deliver high-quality creative assets independently, balancing speed, quality and strategic objectives in a quick-turn production environment.
• Ability to structure and streamline complex workflows in partnership with multiple stakeholders.
• Understanding platform-specific creative best practices and ideal formats across LinkedIn, Instagram, Facebook, YouTube and emerging social channels.
• Experience using enterprise-level publishing, governance and analytics tools, including Sprinklr, Adobe Experience Manager (AEM), AirTable, Typeface and Poppulo.
• Experience developing leadership social media content for individuals.

Responsibilities

• Lead content planning and activation across social media channels and websites: populate, curate and maintain the NAOU content calendar to support publishing schedules and activation timelines; facilitate a live editorial routine leveraging the content calendar.
• Support social media activation for NAOU leadership communications, partnering with executive stakeholders to develop content strategies, editorial plans and channel activations that strengthen visibility and engagement.
• Manage content intake, development and publishing workflows, ensuring content is optimized for each channel, aligned to activation strategies and compliant with governance and approval standards.
• Partner with stakeholders, content owners and cross-functional teams to clarify requirements, identify gaps, manage priorities and maintain visibility into project status, risks and dependencies.
• Concept, design, and produce quick-turn digital content assets including graphics, short-form videos, social-first creative and repeatable content series that support ongoing storytelling initiatives across NAOU channels.
• Support content creation through ideation, copywriting, graphic design, video production, creative input, channel recommendations and performance insights to improve content effectiveness and drive audience engagement.
• Support video and YouTube initiatives through scripting, SEO, channel optimization, short-form video creation and on-camera hosting opportunities.

Skills

copywriting

Editing

Content Planning

Digital Communications

Social Media Management

Enterprise-Level Publishing

Analytics Tools

Education

Bachelor's degree

Tools

Sprinklr

Adobe Experience Manager

AirTable

Typeface

Poppulo

Job description

The Digital Activation Manager will serve as a key contributor within the DPC Digital Experiences Center of Excellence, an integrated activation engine that delivers insight-driven content and strategic recommendations to PACS stakeholders. This role is responsible for driving seamless activation across social media channels and websites while reducing operational complexity and enabling stakeholders to focus on strategic priorities. The role will also help bring the existing Digital Communications Playbook and Digital Risk Guidebook to life within North America, ensuring alignment to digital best practices, governance standards and responsible activation processes. The ideal candidate brings expertise in digital communications, content operations, editorial planning and cross-functional coordination in a fast-paced, global environment. This is a Hybrid position! You must be able to work ONSITE 2 days a week.

Qualifications

• Bachelor’s Degree required.
• 5+ years of experience in digital communications, social media management, editorial planning or a related field.
• Proven track record managing high-profile corporate or leadership social media accounts and building engaged online communities in a complex, global organization.
• Advanced copywriting, editing and content development skills across social media channels, websites and multiple content formats, including video and static content.
• Ability to concept, design and deliver high-quality creative assets independently, balancing speed, quality and strategic objectives in a quick-turn production environment.
• Ability to structure and streamline complex workflows in partnership with multiple stakeholders.
• Understanding platform-specific creative best practices and ideal formats across LinkedIn, Instagram, Facebook, YouTube and emerging social channels.
• Experience using enterprise-level publishing, governance and analytics tools, including Sprinklr, Adobe Experience Manager (AEM), AirTable, Typeface and Poppulo.
• Experience developing leadership social media content for individuals.

salary: $35.81 - $36.81 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

• Lead content planning and activation across social media channels and websites: populate, curate and maintain the NAOU content calendar to support publishing schedules and activation timelines; facilitate a live editorial routine leveraging the content calendar.
• Support social media activation for NAOU leadership communications, partnering with executive stakeholders to develop content strategies, editorial plans and channel activations that strengthen visibility and engagement.
• Manage content intake, development and publishing workflows, ensuring content is optimized for each channel, aligned to activation strategies and compliant with governance and approval standards.
• Partner with stakeholders, content owners and cross-functional teams to clarify requirements, identify gaps, manage priorities and maintain visibility into project status, risks and dependencies.
• Concept, design, and produce quick-turn digital content assets including graphics, short-form videos, social-first creative and repeatable content series that support ongoing storytelling initiatives across NAOU channels.
• Support content creation through ideation, copywriting, graphic design, video production, creative input, channel recommendations and performance insights to improve content effectiveness and drive audience engagement.
• Support video and YouTube initiatives through scripting, SEO, channel optimization, short-form video creation and on-camera hosting opportunities.

Skills

• copywriting
• Editing
• Content Planning
• Digital Communications
• Social Media Management
• Enterprise-Level Publishing
• Analytics Tools

Qualifications

• Years of experience: 5 years
• Experience level: Experienced

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

Experience

• Experienced
• 5 years

Education

• Bachelors (required)