Manager, Digital Activation

Omnicom; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking a Manager of Digital Activation in New York. You will lead programmatic initiatives, optimize campaigns, and collaborate with Strategy to translate client goals into measurable results.

The ideal candidate brings 3+ years in digital programmatic buying, strong Excel skills, and experience guiding cross‑functional teams. This hybrid role offers in‑office and remote days with health, retirement, and flexibility benefits.

Qualifications

• 3+ years of experience in digital programmatic buying with hands-on DSP experience (The Trade Desk, DV360 or similar)
• Experience leading a small team and prioritising multiple projects
• Experience across multiple media channels and exposure to emerging platforms
• Client-facing interaction experience
• Experience handling large data sets and data evaluation methods
• Strong cost management while meeting performance and viewability goals
• Excellent communication to translate complex concepts to non-digital teams
• Proven ability to influence cross-functional teams
• Strong MS Excel skills and coaching others in shortcuts
• Familiarity with third‑party verification tools (e.g., DoubleVerify)

Responsibilities

• Execute and optimize digital planning processes across programmatic and direct buying
• Oversee daily operations of the activation team
• Manage budgets effectively
• Provide guidance on campaign design and DSP utilization
• Coordinate with wider activation teams for efficient campaign setup and optimization
• Collaborate with Strategy to align goals and communicate results to clients
• Direct billing and reconciliation for programmatic
• Implement BI tools and integrate new data sources and measurement techniques
• Offer expert consultation to vendors, internal teams, and clients

Skills

Digital programmatic buying

Team leadership

Cross-functional collaboration

Advanced Excel

Data analysis

Clear communication

Vendor consultation

Adaptability

Education

Bachelor’s degree or equivalent

Tools

The Trade Desk

DV360

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

As a Manager, Digital Activation you are entrusted with the responsibility of employing and continuously defining cutting‑edge techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening skills will enable you to understand client needs and effectively translate them into well‑defined campaign objectives. As a Manager, you report directly to the Associate Director, contributing to the overall success of our programmatic initiatives.

Responsibilities:

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budget
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side‑by‑side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients

Qualifications:

• 3+ years of experience and expert knowledge of digital programmatic buying with hands‑on experience using one or more of the following demand‑side platforms (DSP’s): The Trade Desk, DV360 or similar
• Experience managing a small team and juggling multiple people and work priorities
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience with client‑facing interaction
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to effectively manage costs while exceeding performance and viewability goals
• Excellent interpersonal and communication skills, ability to distill key ideas for non‑digitally‑centric teams
• Proven ability to work with and influence cross‑functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of third‑party verification tools, including DoubleVerify

#LI-KT1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$50,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

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