Diagnostics Product Marketing Associate – GTM & Content

ARK Diagnostics, Inc.; Fremont (CA); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

401(k) matching

Health, dental, and vision insurance

Health Savings Account (HSA) and Flex.

Life insurance

Paid time off

Employee Assistance Program (EAP)

Tuition reimbursement

Referral program

Job summary

ARK Diagnostics, Inc. is seeking an Associate Product Marketing Manager to move science-rich information into clear product positioning and compelling campaigns.

The role spans marketing, content creation, and commercialization with heavy collaboration across R&D, Commercial, Regulatory Affairs, and leadership. You will develop launch plans, sales enablement tools, and integrated campaigns across channels while translating complex science into accessible content for technical and commercial

Qualifications

• Bachelor's degree in life sciences, biochemistry, medical laboratory science, marketing, or related field.
• 4–5+ years of experience in product marketing, product management, scientific communications, or related commercial role within IVD, diagnostics, life sciences, biotechnology, medical devices, or other regulated laboratory industry.
• Experience supporting or leading new product launches and commercialization programs in a regulated environment.
• Strong ability to understand complex scientific and technical information and translate it into compelling positioning, messaging, content, and presentations.
• Excellent writing, editing, presentation, and verbal communication skills.
• Strong project management skills and the ability to independently manage multiple priorities, stakeholders, and deadlines.
• Experience developing marketing and sales enablement materials across print and digital channels.
• Proficiency with Adobe Creative Cloud or similar creative tools.
• Familiarity with website content management, SEO/GEO, web analytics, Salesforce or another CRM, email marketing, and social media platforms.
• Experience in therapeutic drug monitoring, clinical toxicology, drugs-of-abuse testing, human biomarkers, veterinary diagnostics, or laboratory medicine is a plus.
• Ability and willingness to travel domestically and internationally up to 30%.

Responsibilities

• Support commercialization and growth of ARK's diagnostic products across therapeutic drug monitoring, veterinary diagnostics, human biomarkers, and drugs-of-abuse testing.
• Help define target markets and audiences, product positioning, value propositions, key messages, launch strategies, and go‑to‑market plans.
• Coordinate product launches from planning through execution, including timelines, deliverables, approvals, training, and internal communications.
• Develop a strong understanding of customers, laboratory workflows, purchasing considerations, market dynamics, competitors, and emerging industry trends.
• Gather and synthesize customer and stakeholder feedback to identify opportunities for improved positioning, content, and commercial programs.
• Develop sales enablement tools that help ARK's sales team and distribution partners communicate product value and differentiation.
• Translate complex scientific and technical information into clear, accurate, and engaging content for both technical and commercial audiences.
• Develop and edit application notes, technical protocols, product data sheets, brochures, presentations, website content, blogs, email campaigns, social media content, and sales materials.
• Partner with R&D and Regulatory Affairs to ensure marketing and technical content is accurate, appropriately supported, and aligned with company and regulatory requirements.
• Plan and execute integrated marketing campaigns across email, web, social media, webinars, events, and sales channels.
• Manage ARK's social media presence and content calendar.
• Track campaign performance and use market and performance data to continuously improve marketing programs.
• Plan and coordinate ARK's participation in conferences, trade shows, webinars, and other industry events.
• Manage event logistics including registration, exhibit materials, literature, promotional items, shipping, schedules, lead capture, and post-event follow‑up.
• Represent ARK at industry events and interact with customers, partners, distributors, and other industry stakeholders.
• Develop and deliver product presentations, booth demonstrations, technical training, and webinars.
• Create and update marketing assets using Adobe Creative Cloud or similar tools.
• Manage and improve website content, product pages, and technical resources using SEO/GEO and UI/UX best practices.
• Monitor website traffic, campaign performance, social media engagement, event results, and other marketing metrics.
• Use analytics and customer insights to improve digital experiences, content, campaigns, and lead generation.
• Plan and coordinate ARK's onsite presence at Fremont events and conferences.

Skills

Marketing strategy

Cross-functional collaboration

Content creation

Public speaking

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Salesforce

SEO/SEM

Web analytics

Job description

ARK Diagnostics, Inc. is seeking an Associate Product Marketing Manager to move science-rich information into clear product positioning and compelling campaigns.

The role spans marketing, content creation, and commercialization with heavy collaboration across R&D, Commercial, Regulatory Affairs, and leadership. You will develop launch plans, sales enablement tools, and integrated campaigns across channels while translating complex science into accessible content for technical and commercial