Development Marketing Strategist

University of North Carolina - Chapel Hill; Elkins Hills (NC); On-site; USD 55,000 - 60,000; Full time

Job summary

University of North Carolina - Chapel Hill is seeking a Development Marketing Strategist within University Communications and Marketing to plan, coordinate and execute integrated marketing initiatives that advance the university’s priorities and strengthen its brand.

The role manages a portfolio of campus partners, providing strategic guidance, project management and executional support across paid, owned and earned channels. Strong collaboration with campus stakeholders is essential.

Qualifications

• Bachelor's degree in a discipline related to the area of assignment or equivalent.
• Experience working on a fundraising team and knowledge of donor engagement, solicitation and stewardship strategies.
• Experience using Basecamp project management software.
• Experience managing departmental budgets.
• Experience working with agencies.

Responsibilities

• Plan, coordinate and execute integrated marketing initiatives that advance Carolina's institutional priorities and strengthen UNC's brand.
• Manage a portfolio of campus partners, serving as a day-to-day marketing partner and providing strategic guidance, project management and executional support.
• Collaborate with UCM teams across paid, owned and earned channels to translate strategies into coordinated plans, timelines, deliverables and measurable outcomes.
• Balance strategic thinking with hands-on execution and manage multiple concurrent projects; coordinate internal and external resources.
• Contribute to development, implementation and refinement of standard marketing processes to improve efficiency, consistency and effectiveness across the team.

Skills

Donor engagement

Project management

Fundraising experience

Communication skills

Education

Bachelor's degree

Tools

Basecamp

Job description

Posting Information

• Department: University Comms and Marketing-258000
• Career Area: Public Relations/Communications/Marketing
• Is this an internal only recruitment?: No
• Posting Open Date: 11/11/2026
• Application Deadline: 11/30/2026
• Position Type: Permanent Staff (SHRA)
• Position Title: Public Comm Specialist - Journey
• Salary Grade Equivalent: NC13 / GN10
• Working Title: Development Marketing Strategist
• Position Number: 20065630
• Vacancy ID: P021551
• Full-time/Part-time Permanent/Time-Limited: Full-Time Permanent
• If time-limited, estimated duration of appointment:
• Hours per week: 40
• Work Schedule: Monday-Friday, 8:00am-5:00pm
• Work Location: CHAPEL HILL, NC
• Position Location: North Carolina, US
• Hiring Range: $55,000 - $60,000
• Pay Band Information: To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.
• Notice to Applicants: This position is not eligible for H-1B sponsorship.

Position Summary Information

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Reporting to the Director of Development Marketing, the Development Marketing Strategist is a key member of the University Communications and Marketing team responsible for planning, coordinating and executing integrated marketing initiatives that advance Carolina's institutional priorities and strengthen the University's brand. The position manages a portfolio of campus partners, which may include academic schools, institutes, centers and other university units, serving as a day-to-day marketing partner and providing strategic guidance, project management and executional support.

The Development Marketing Strategist works collaboratively with UCM teams across paid, owned and earned channels and translates marketing strategies into coordinated plans, timelines, deliverables and measurable outcomes. The position balances strategic thinking with hands-on execution; manages multiple concurrent projects; coordinates internal and external resources; and builds strong relationships with campus stakeholders. The position also contributes to the development, implementation and refinement of standard marketing processes that improve efficiency, consistency and effectiveness across the team.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Experience working on a fundraising team and knowledge of donor engagement, solicitation and stewardship strategies. Experience using Basecamp project management software. Experience managing departmental budgets. Experience working with agencies.

Not Applicable.

You have the opportunity to submit optional links or materials associated with a previous campaign.

https://unc.peopleadmin.com/postings/328532

Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at [phone] or send an email to [e-mail]

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.