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Development Editor/Content Creator, Finance

Gannett | USA TODAY NETWORK

United States

Remote

USD 68,000 - 94,000

Full time

9 days ago

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Job summary

An established industry player is seeking a Development Editor/Content Creator to drive growth through innovative financial content. This remote role involves collaborating with teams to produce engaging articles that align with strategic goals, focusing on personal finance and small business services. The ideal candidate will have a strong editorial background, a knack for creating compelling content, and the ability to analyze performance metrics. Join a dynamic team dedicated to enriching communities through impactful storytelling and marketing solutions.

Qualifications

4+ years of experience in editorial roles, especially in finance.
Strong understanding of audience engagement and content strategies.

Responsibilities

Develop and implement revenue-focused content strategies.
Produce high-quality financial content and optimize for performance.

Skills

Content Creation

Editing

SEO Optimization

Content Management Systems

Financial Content Development

Cross-functional Collaboration

Education

Bachelor’s degree in journalism or related field

Tools

Content Management Systems

Development Editor/Content Creator, Finance

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Development Editor/Content Creator, Finance

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Join to apply for the Development Editor/Content Creator, Finance role at Gannett | USA TODAY NETWORK

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|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Gannett and USA TODAY/usatoday.com is seeking an experienced editor to drive growth and development of revenue through strategic affiliate content.

This role will produce audience-focused, financial content that aligns with our editorial strategy and fulfills strategic partnership needs. The content will also support events, sponsorships, monetization and native advertising. The content’s primary focus will be best-in-class personal finance and small business financial services, including credit cards, personal loans, bank accounts, brokerage accounts, investing, cryptocurrency, loans, advisory services, credit reports, credit repair, debt consolidation, small business software, and insurance (homeowners, renters, life, auto, travel, health, and pet.)

This editor will work closely with the Content Monetization Team to identify content opportunities to grow revenue and the USAT audience, while optimizing existing content for increased performance. Main duties include recommending and executing new content strategies, supervising and maintaining existing editorial projects and overseeing and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an innovator and eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.

This role will report to the Director, Strategic Portfolio Businesses.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities

Work with Director, Strategic Portfolio Businesses to develop and implement revenue-focused content strategies.
Write, update and maintain original content as assigned by the Director, Strategic Portfolio Businesses.
Produce high-quality content ideas that are engaging and timely.
Create and/or source content to support viral/trending and revenue initiatives.
May attend daily newsroom meetings to plan and assign coverage for the day.
Understands digital commerce and affiliate-related content, how to frame it for social engagement and how to measure or estimate its success. Oversee, edit and approve content submitted by freelancers and in-house writers.
Assign, write, and edit content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
Produce short trending and viral videos, using provided tools, as assigned.
Apply best practices to new editorial,including revenue optimization to other existing editorial efforts.
Coordinate with key partners.
Communicate with and actively engage editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.
Audience: Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.

Requirements

Bachelor’s degree in journalism or a related field or equivalent combination of education and experience.
At least four years of professional experience on an editorial team or in a newsroom.
Experience editing and/or creating content in a deadline-driven environment.
Experience creating financial or personal finance content.
Experience working in different Content Management Systems.
Familiarity with affiliate networks and corresponding tracking metrics.
Proven ability to manage multiple tasks in a fast-paced environment.
Sophisticated understanding of different audience platforms, user behaviors, content and strategy.
Strong interpersonal skills and decision-making ability with demonstrated experience in cross-functional collaboration.
Understanding of SEO and experience using social media channels such as LinkedIn, Facebook, Instagram, Redditand YouTube to build out storytelling and reach readers.

Application Instructions

About

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

Your resume – one to two pages.
A cover letter that outlines how you would approach the job.
Writing samples.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

#Newsgnt

The annualized base salary for this role will range between $68,000 and $93,150. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Marketing, Public Relations, and Writing/Editing
Industries
Media Production

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