Developer Marketing Manager

Meta; Burlingame (CA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Developer Marketing Manager to lead marketing strategies that engage and grow the developer ecosystem across Meta's Reality Labs platforms. You will craft and execute programs that help developers discover, adopt, and build with Meta's tools, APIs, and SDKs, translating complex capabilities into compelling narratives for developers.

You will partner with product, engineering, and developer relations teams to align marketing with roadmaps and measure success using data-driven

Qualifications

• 6+ years of experience in developer marketing, product marketing, or technical marketing roles.
• Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities.
• Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences.
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions.
• Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with roadmaps and business goals.

Responsibilities

• Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem, including campaigns spanning developer documentation portals, community channels, and technical events.
• Translate complex technical product capabilities — such as APIs, SDKs, and developer tooling — into clear, compelling messaging and content for software developers and technical decision-makers.
• Partner with product, engineering, and developer relations teams to align marketing strategies with platform roadmaps and developer adoption goals.
• Define and track key performance indicators for developer marketing programs, using data and experimentation to optimize campaign performance and inform future investment decisions.
• Identify short, mid, and long-term marketing goals aligned to developer growth objectives, and communicate progress and priorities to cross-functional stakeholders.

Skills

Developer marketing

Product marketing

Technical marketing

Data-driven marketing

Cross-functional collaboration

Job description

Meta is seeking a Developer Marketing Manager to lead marketing strategies that engage and grow the developer ecosystem across Meta's Reality Labs platforms. In this role, you will craft and execute marketing programs that help developers discover, adopt, and build with Meta's developer tools, APIs, and SDKs. You will translate complex technical capabilities into compelling narratives that resonate with developer audiences, driving awareness, engagement, and adoption across the full developer journey.

Developer Marketing Manager Responsibilities:

• Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem, including campaigns spanning developer documentation portals, community channels, and technical events
• Translate complex technical product capabilities — such as APIs, SDKs, and developer tooling — into clear, compelling messaging and content that resonates with software developers and technical decision-makers
• Partner with product, engineering, and developer relations teams to align marketing strategies with platform roadmaps and developer adoption goals
• Define and track key performance indicators for developer marketing programs, using data and experimentation to optimize campaign performance and inform future investment decisions
• Identify short, mid, and long-term marketing goals aligned to developer growth objectives, and communicate progress and priorities to cross-functional stakeholders
• Develop go-to-market strategies for new developer tools and platform features, including launch planning, audience segmentation, and channel selection
• Adapt messaging and content formats across developer touchpoints including technical blogs, developer documentation, webinars, hackathons, and developer conferences
• Collaborate with global marketing and communications teams to ensure developer marketing narratives are consistent and aligned with broader Meta platform positioning

Minimum Qualifications:

• 6+ years of experience in developer marketing, product marketing, or technical marketing roles
• Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities
• Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions
• Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with product roadmaps and business goals

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affimative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$124,000/year to $178,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.