Marketing Insights Researcher

Meta; Menlo Park (CA); On-site; USD 160,000 - 219,000; Full time

Job summary

Meta's Reality Labs Marketing Insights team seeks a researcher to shape product and marketing strategies through consumer insights across VR/AR hardware and wearables. You will partner with Product Marketing, UX Research, Data Science and other teams to translate findings into actionable plans.

Responsibilities include designing mixed-method studies, framing strategy decisions, and driving alignment to support business goals.

Qualifications

• 8+ years of research experience with qualitative and quantitative methods in a business context.
• Strategic leadership with cross-functional alignment and ability to drive decisions in ambiguity.
• Experience translating research learnings into actionable insights that influence business outcomes.

Responsibilities

• Identify opportunities and develop learning agendas across functions to support business goals, focusing on AI and hardware opportunities.
• Frame strategy decisions, drive alignment, and unblock progress to set up marketing for success.
• Design and execute quantitative and qualitative research to support decision-making, strategic planning, and marketing/brand strategies.
• Translate research findings into actionable insights with clear recommendations.
• Produce highly effective communication that motivates teams to apply learnings in marketing and across the organization.

Skills

Qualitative research

Quantitative research

Strategic leadership

Cross-functional collaboration

Decision making

Education

MA or PhD degree in a relevant field

Tools

Prompt engineering

Agent orchestration

AI technologies

Job description

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our products, platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.

Reality Labs Marketing Insights supports Meta's Reality Labs business across both our virtual/mixed reality and wearables product lines, partnering with a range of cross-functional partners (Product Marketing, Creative Marketing, Brand, Product Management, UX Research, etc.) to drive product and marketing strategies that are grounded in consumer insights. This role is on the frontier of innovation in nascent and growing categories, with room to help shape the products and experiences we deliver to our users, and how we bring those products and experiences to market.

Marketing Insights Researcher Responsibilities:

• Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals, with a focus on the intersection between AI and hardware – exploring opportunities to integrate AI powered features and experiences into personal consumer hardware (e.g. Meta Quest VR headsets, Meta Ray-Ban AI glasses)
• Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:

• Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
• Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines
• Driving Impact: Experience translating research learnings into actionable insights that influence decisions and drive business outcomes

Preferred Qualifications:

• Experience working on consumer hardware, AI products and experiences, and 0-to-1 products in emerging categories
• 10+ years research experience
• 4+ years of experience leading insights-driven product launches from problem definition and foundational exploration to go-to-market execution and campaign development
• MA or PhD degree in a relevant field
• Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affillative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$160,000/year to $219,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.