Field Marketing Manager (NYC)

Coder; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Coder is seeking a Field Marketing Manager to energize our North American field marketing programs. You will partner with sales, partners, and the broader marketing team to drive awareness, pipeline, and rep-level engagement through regional events and ABM programs.

You'll coordinate virtual and in-person events, localize campaigns for NA audiences, and collaborate on co-branded opportunities with alliances and channel partners while keeping programs on time and on brand.

Qualifications

• 4–7 years of field marketing experience in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
• Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
• Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.
• Experience partnering closely with sales teams to support pipeline goals and regional priorities.
• Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
• Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
• Familiarity with project management tools such as Asana or similar systems.

Responsibilities

• Execute regional field marketing plans aligned to global strategy and North America priorities.
• Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
• Partner with global marketing teams to localize campaign content and messaging for North American audiences.
• Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
• Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
• Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
• Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

Skills

Field marketing

Event planning

ABM

Sales alignment

Project management

Communication

Asana familiarity

CRM familiarity

Tools

Asana

Salesforce

HubSpot

ABM platforms

Job description

Developers don’t want more marketing. They want relevance, technical depth, and experiences worth showing up for. As Field Marketing Manager you will help bring Coder’s regional marketing programs to life. You will execute field and ABM programs that build awareness, support sales, and create pipeline across the North American market.

You will work closely with a Senior Marketing Manager, sales, partners, and the broader marketing team. You will coordinate events, activate campaigns, and keep programs moving on time and on brand.

What you’ll do here

• Execute regional field marketing plans aligned to global strategy and North America priorities.

• Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.

• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.

• Partner with global marketing teams to localize campaign content and messaging for North American audiences.

• Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.

• Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.

• Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.

• Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.

• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

What we’re looking for

• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.

• Hands‑on experience executing regional field marketing programs, including events, partner campaigns, and sales‑aligned marketing motions.

• Experience supporting or executing account‑based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.

• Strong project management skills with the ability to manage timelines, vendors, details, and cross‑functional inputs.

• Experience partnering closely with sales teams to support pipeline goals and regional priorities.

• Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.

• Comfort managing multiple programs at once while staying organized, responsive, and detail‑oriented.

• Familiarity with project management tools such as Asana or similar systems.

Bonus tacos if you have

• Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers.

• Experience with enterprise SaaS, cloud infrastructure, open‑source, or developer tools.

• Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack.

• Experience supporting partner or channel marketing programs.

• Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline.

• Experience supporting a company with an open source offering.

Our tech stack

You do not need to know every tool on day one, but familiarity with common go‑to‑market systems will help you ramp quickly. This role may work across tools such as Asana, Salesforce, marketing automation platforms, ABM platforms, event platforms, and shared content systems.

About Coder

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Our self‑hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder’s isolated, policy‑driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.

Interview process

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.

AI use during the interview process

As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process.

Not permitted:

Using AI assistance during conversational interviews.

Permitted:

Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.

Our use of AI in hiring

We use AI tools to help manage our recruitment process efficiently and fairly. Specifically:

• Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritize which applications to review first.

• Granola takes notes during our interview calls so our team can focus on the conversation with you.

All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labor laws. Your data is not used to train AI models.

In accordance with New York City Local Law 144, an independent bias audit has been conducted on "Automated Employment Decision Tools"; results are available for Ashby.

If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact [e-mail].

Coder is a proud Equal Opportunity Employer

We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.