Developer-First PMM: AI-Powered GTM & Content

fullstory; United States; Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

HQ in Atlanta

Flexible PTO

Annual learning subsidy

Job summary

FullStory is seeking a Senior Technical Product Marketing Manager, Developer GTM, to make FullStory the default tool for developers. You will own messaging, GTM strategy, and enablement for key features, working with Product, Engineering, Sales, and Marketing to drive product-led value for developers.

You will build AI-native GTM workflows, translate telemetry into developer docs and sample apps, and maintain a strong outbound voice across developer platforms and events.

Qualifications

• Experience marketing to developers or technical audiences.
• Public portfolio of technical content or GitHub presence.
• Fluent in JS/TS and modern frontend concepts.
• Proven PLG activation and onboarding optimization.
• Strong technical storytelling abilities.

Responsibilities

• Own messaging, GTM strategy and launches for developer tools.
• Develop developer docs, SDK guides and sample repos.
• Act as outbound technical voice across platforms.
• Design PLG experiments and optimize onboarding.
• Collaborate with Product, Eng, Growth and DevRel to improve activation.

Skills

Developer marketing

AI-native workflows

JS/TS proficiency

PLG growth

Cross-functional collaboration

Tools

GitHub

AI coding tools

LLM platforms

Job description

FullStory is seeking a Senior Technical Product Marketing Manager, Developer GTM, to make FullStory the default tool for developers. You will own messaging, GTM strategy, and enablement for key features, working with Product, Engineering, Sales, and Marketing to drive product-led value for developers.

You will build AI-native GTM workflows, translate telemetry into developer docs and sample apps, and maintain a strong outbound voice across developer platforms and events.