Destination Social Media Strategist

City of Frisco; Frisco (TX); Presencial; USD 55.000 - 75.000; Jornada completa

Descripción de la vacante

City of Frisco is seeking a Social Media Specialist to support the Marketing & Communications team. The role focuses on executing social media plans, managing channels, and producing engaging content to promote Frisco as a premier destination for leisure, meetings, and sports travelers.

You will work with the Director and Sr. Marketing Manager to shape campaigns, curate content, and monitor trends. This on-site role involves collaboration with partners and attendance at events as needed.

Formación

• Experience managing social media campaigns across multiple platforms.
• Ability to tailor voice to CVB brand for diverse audiences.
• Familiarity with image/video editing is a plus.
• Proficiency in standard office software.
• Strong written and verbal communication skills.

Responsabilidades

• Assist in executing social media plans to increase Frisco CVB awareness.
• Coordinate campaigns with the Director, Senior Manager, and agencies.
• Manage social channels (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube).
• Maintain brand voice and tone across all posts.
• Help define quarterly social strategies and content calendars.
• Draft weekly editorial calendars and post daily with engaging content.
• Source user-generated content and partner with stakeholders.
• Monitor social conversations about CVB and Frisco events; report insights.
• Represent CVB at partner events and gather content.
• Create content assets (photos/videos) and compile reports.

Conocimientos

Social media management

Content creation

Brand voice & tone

Multitasking / time management

Communication skills

MS Office proficiency

Herramientas

Crowdriff

Klear

Hootsuite

Sprout Social

Tailwind

CoSchedule

Descripción del empleo

City of Frisco is seeking a Social Media Specialist to support the Marketing & Communications team. The role focuses on executing social media plans, managing channels, and producing engaging content to promote Frisco as a premier destination for leisure, meetings, and sports travelers.

You will work with the Director and Sr. Marketing Manager to shape campaigns, curate content, and monitor trends. This on-site role involves collaboration with partners and attendance at events as needed.