CVB Social Media Coordinator

City of Frisco; Frisco (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

City of Frisco is seeking a Social Media Specialist to support the Marketing & Communications team. The role focuses on executing social media plans, managing channels, and producing engaging content to promote Frisco as a premier destination for leisure, meetings, and sports travelers.

You will work with the Director and Sr. Marketing Manager to shape campaigns, curate content, and monitor trends. This on-site role involves collaboration with partners and attendance at events as needed.

Qualifications

• Experience managing social media campaigns across multiple platforms.
• Ability to tailor voice to CVB brand for diverse audiences.
• Familiarity with image/video editing is a plus.
• Proficiency in standard office software.
• Strong written and verbal communication skills.

Responsibilities

• Assist in executing social media plans to increase Frisco CVB awareness.
• Coordinate campaigns with the Director, Senior Manager, and agencies.
• Manage social channels (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube).
• Maintain brand voice and tone across all posts.
• Help define quarterly social strategies and content calendars.
• Draft weekly editorial calendars and post daily with engaging content.
• Source user-generated content and partner with stakeholders.
• Monitor social conversations about CVB and Frisco events; report insights.
• Represent CVB at partner events and gather content.
• Create content assets (photos/videos) and compile reports.

Skills

Social media management

Content creation

Brand voice & tone

Multitasking / time management

Communication skills

MS Office proficiency

Tools

Crowdriff

Klear

Hootsuite

Sprout Social

Tailwind

CoSchedule

Job description

The intent of this position description is to provide a representative summary of the major duties and responsibilities performed by incumbent(s) in this position. Incumbent(s) may not be required to perform all duties in this description and incumbent(s) may be required to perform position-related tasks other than those specifically listed in this description.

Essential Job Functions

• Assists the Director of Marketing & Communications in the execution of social media plans and tactics that create awareness of Frisco as a top destination for leisure, meetings and conventions, and sports travelers.
• Consults regularly with the Sr. Marketing Mgr., agencies, and applicable staff on social media needs in advance of and during the launch of dedicated campaigns and special promotions.
• Manages social media communities on all social platforms, including Facebook, Twitter, Threads, Instagram, LinkedIn, Pinterest, and YouTube.
• Ensures all communication on social media platforms reflect the CVB brand, with consistent voice and tone.
• Works with Senior Marketing Manager and agency to define quarterly social media strategies and look for unique opportunities to encourage participation and conversation on social pages.
• Manages the implementation of social media strategies to a shared content calendar.
• Drafts weekly social media editorial calendar, and posts and responds daily with creative and engaging content to all social media channels.
• Sources user-generated content that encourages consumer appreciation for the destination and partners.
• Assists with implementing new assets to social media channels (e.g. Facebook cover photos, profile pictures, other social media channels, cover photos, etc.) that align with brand guidelines.
• Coordinates online contests and sweepstakes; working with partners to obtain in-kind prizes for distribution.
• Keeps abreast of emerging social media platforms and trends.
• Seeks out opportunities to partner with CVB partners to help curate unique content and experiences on social channels.
• Monitors general social content about CVB, Frisco, and events with potential to impact Frisco tourism and reports to the Senior Marketing Manager.
• Represents CVB at partner events, including but not limited to press events, partner openings and announcements, and special city events.
• Gathers content including photography and video for social media channels.
• Gathers results to create social media reports.

Other Important Duties

• Travels to attend tradeshows, meetings, conferences, and trainings.
• May be required to attend special events and meetings during evenings and weekends, as needed.
• Performs other related duties as assigned.
• Regular and consistent attendance for the assigned work hours is essential.

Knowledge, Skills, And Abilities

• Knowledge of City policies and procedures.
• Experience with Facebook, Twitter, Instagram, Threads, LinkedIn, and Pinterest. is preferred.
• Proficient using social media programs, such as Crowdriff, Klear, Hootsuite, Sprout Social, Tailwind, and/or CoSchedule.
• Proficient in managing social media channels.
• Basic photo and video editing skills is a plus.
• Proficiency with Microsoft Office Suite.
• Understands writing to different target audiences and keeping voice and tone consistent with CVB brand.
• Skills in social media and communicating with a wide variety of people.
• Skills in organizing workflow and managing multiple projects.
• Ability to work under deadlines and stressful situations.
• Ability to define and resolve problems quickly and effectively.