Designer

Meta; San Francisco (CA); On-site; USD 122,000 - 175,000; Full time

Job summary

Creative X, on behalf of Meta, seeks a senior designer to lead brand design and scalable design systems across global campaigns, collaborating with Creative Directors and external partners to deliver high-quality outputs.

The role requires 5+ years in brand design, proficiency with Figma, After Effects, 3D software, and a track record in hardware marketing and retail design. You will define design direction and drive cohesive brand experiences.

Qualifications

• 5+ years of brand design experience in agency or in-house.
• Experience defining design direction when briefs are incomplete and prioritizing workstreams by impact and deadlines.
• Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact.
• Familiarity with wearable technology and/or virtual reality/immersive products.
• Experience adhering to responsible, ethical AI practices (e.g., risk assessment, bias mitigation).
• Proficiency in Figma prototyping, 3D software, and After Effects.
• Experience developing scalable creative systems for digital performance channels.
• Familiarity with AI-assisted design tools and workflows for image generation.
• Experience marketing hardware products.
• Retail design experience for print and digital environments.

Responsibilities

• Sketch, ideate, and design with a high level of craft and attention to detail across team output.
• Develop and maintain design guidelines and scalable templates for consistent creative output across channels.
• Art direct external agency partners, guiding through complexity to ensure high-volume delivery.
• Collaborate with Creative Directors and Design Leads across locations/time zones.
• Present creative concepts in leadership forums and secure stakeholder buy-in.
• Navigate multiple brand systems simultaneously and drive cohesive outcomes.
• Ensure timely and organized delivery of design solutions with program managers.
• Create assets across formats from concept to production-ready deliverables.

Skills

Brand design

Design direction

AI tools integration

Figma prototyping

3D software

After Effects

Retail design

AI ethics

Tools

Figma

3D software

After Effects

Job description

Summary:

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.

Required Skills:

Designer Responsibilities:

1. Sketch, ideate, and design with a high level of craft and attention to detail, setting the bar for visual quality across everything the team delivers

2. Develop and maintain design guidelines and scalable template systems that enable consistent, high-quality creative output across digital growth channels

3. Art directs and oversees external agency partners, providing clear guidance through complexity and ambiguity to ensure excellent creative delivery at volume

4. Work closely with Creative Directors and Design Leads across different locations and time zones

5. Present creative concepts in leadership forums and brand reviews, building consensus and securing buy-in from stakeholders

6. Operate fluently across multiple brand systems simultaneously, understanding the nuances of each while driving cohesion between them

7. Ensure timely and organized delivery of design solutions with program managers

8. Create and produce assets across formats, supporting the full spectrum from conceptual work to production-ready deliverables

Minimum Qualifications:

1. 5+ years of experience in brand design (agency and/or in-house)

2. Experience defining design direction when briefs or brand guidelines are incomplete, and prioritizing competing workstreams based on impact and deadlines

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

2. Experience exploring and applying emerging technologies to design workflows

3. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

4. Familiarity with wearable technology and/or virtual reality/immersive products

5. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

6. Proficiency in Figma prototyping, 3D software, and After Effects

7. Experience developing scalable creative systems for digital performance channels

8. Familiarity with AI-assisted design tools and workflows for image generation

9. Experience marketing hardware products

10. Retail design experience, including both print and digital experiences in a retail environment

Public Compensation:

$122,000/year to $175,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Aff Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].