Creative Director, Design

Meta; Los Angeles (CA); On-site; USD 177,000 - 248,000; Full time

Job summary

Meta, Los Angeles, seeks a Creative Director, Design to lead creative direction across photo, video, and 3D renders and align GTM strategy with brand expression for Meta platforms. You will shape how audiences perceive the brand through premium visuals and accessible experiences.

You will partner with CX creative, design, marketing, and product teams to balance aesthetics with usability, expand scalable storytelling, and guide production workflows with agencies and vendors.

Qualifications

• 10+ years in creative direction, UX and visual design.
• Experience leading cross-functional teams across product, design, engineering, and marketing.
• Proven ability to establish scalable creative systems and brand expression.
• Familiarity with AI-enabled concept generation and asset pipelines.
• Experience shipping ecommerce/consumer product experiences.
• Knowledge of design systems and brand principles.
• Able to direct production workflows for photo/video/3D renders.

Responsibilities

• Define GTM creative strategy with cross-functional partners.
• Evolve a cohesive creative vision balancing premium brand and usability.
• Create compelling design proposals and narratives.
• Collaborate cross-functionally and translate requirements into actionable solutions.
• Set quality benchmarks and conduct design reviews.
• Identify opportunities to enhance product through brand expression.
• Lead direction of photo, video, and 3D renders production.
• Develop scalable product storytelling systems across markets.

Skills

Creative direction

Cross-functional leadership

AI tooling

Brand expression

Production workflows

User experience design

Tools

AI tooling

Job description

Summary:

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.

Required Skills:

Creative Director, Design Responsibilities:

1. Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
2. Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
3. Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
4. Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
5. Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
6. Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
7. Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
8. Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
9. Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Minimum Qualifications:

1. 10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems
2. 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
3. Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
4. Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
5. Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
6. Knowledge of design principles related to design systems and brand
7. Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design
8. Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Preferred Qualifications:

1. Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
2. Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
3. Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions
4. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
5. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
6. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
7. Experience prioritizing across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements

Public Compensation:

$177,000/year to $248,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

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