Creative Director, Human Interface

Meta; Burlingame (CA); On-site; USD 177,000 - 248,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a visionary Creative Director, Human Interface, to lead brand expression across Meta Wearables. The role blends fashion, technology, and culture to shape premium experiences, working with designers, engineers, and researchers to deliver cohesive storytelling across surfaces.

You will drive end-to-end creative direction for campaigns, product experiences, and brand systems, while mentoring teams and integrating responsible AI practices to elevate quality at scale.

Qualifications

• 10+ years in creative direction, art direction, or brand design with global scope.
• 5+ years leading cross-functional GTM or product creative workstreams.
• Strong portfolio demonstrating craft across mediums and a clear point of view.
• Experience directing production workflows (photo/video/3D) with agencies and vendors.
• Ability to mentor designers and drive brand storytelling across surfaces.

Responsibilities

• Lead overarching creative direction for Meta Wearables across web touchpoints.
• Define GTM creative strategy with product, design, and marketing teams.
• Set direction for design surfaces, assets, and brand system evolution.
• Balance premium brand expression with usability and commerce performance.
• Create compelling design narratives demonstrating impact of direction.
• Collaborate cross-functionally and translate complex needs into solutions.
• Lead on-set direction, briefs, and quality control with studios and vendors.
• Scale product storytelling systems (imagery and motion) for confidence in purchase.

Skills

Creative direction

Brand design

Visual design

GTM strategy

Cross-functional leadership

Photography/Video/3D

AI in creative workflows

Portfolio development

Independent leadership

Communication

Job description

Human Interface, Product Creative is responsible for the brand expression and visual experience across Meta's wearables portfolio — from Ray-Ban Meta smart glasses to Meta Display glasses and our future product roadmap. We are a multidisciplinary team of visual designers, content designers, motion designers, and technical artists building high-quality digital retail and product experiences. We also partner across the organization on high priority creative visioning and brand direction. We are looking for a visionary Creative Director to lead brand expression and visual design across various user touchpoints and surfaces. This is a senior individual contributor role that sits at the intersection of brand storytelling, visual expression, and cutting‑edge AI innovation, with a focus on go-to-market efforts for our expanding wearables portfolio. As Creative Director, you will partner with visual designers, content designers, technical artists, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences. You will ensure that every experience of Meta Wearables is cohesive and compelling — helping build Meta's reputation as a design company, not purely a tech company. You hold a high standard for craft and execution, thrive at the intersection of fashion, technology, and culture, and have experience integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.

Creative Director, Human Interface Responsibilities:

• Drive the overarching creative direction for Meta Wearables across meta.com, including campaign retail experiences, new user experiences, and brand system direction
• Partner with product management, design, and marketing teams to define GTM creative strategy — ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
• Set creative direction for multiple design surfaces, campaign asset production, and brand system evolution
• Define and evolve a cohesive, creative vision that balances premium brand expression with usability, accessibility, and commerce performance
• Create compelling design proposals and narratives that demonstrate the impact of creative direction and strategy applied to user-facing surfaces and experiences
• Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into simple, compelling solutions
• Articulate concepts and creative vision clearly with cross-functional teams and vendors (internally and externally), driving towards shared milestones and outcomes
• Lead creative direction of photo, video, and 3D render production supporting GTM and evergreen product needs — independently and in partnership with internal studios and external vendors — including on-set direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
• Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
• Mentor and elevate the craft of designers on the team
• foster an inspiring, collaborative team environment where all team members contribute and do their best work of their careers
• Partner with research and analytics to measure creative effectiveness, using insights to refine direction and demonstrate business impact

Minimum Qualifications:

• 10+ years of experience in creative direction, art direction, brand design, and visual design with experience on a global scale brands
• 5+ years of leading cross‑functional GTM or product creative workstreams, partnering with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
• Portfolio demonstrating exceptional craft, range across mediums, and a clear creative point of view
• Demonstrated experience leading creative direction across multidisciplinary teams and identifying visual design opportunities that elevate product experiences and brand expression
• Demonstrated experience in owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners to deliver high‑quality outputs at scale
• Experience working across various styles and mediums — photography/art direction, motion/animation, and interaction design — weaving them together into holistic solutions
• Strong knowledge of design principles related to design systems and brand, and how they inform UX, UI, communication hierarchy, information architecture, and user flows
• Track record of operating independently, demonstrating creative leadership, maintaining attention to detail, and delivering results in a highly organized manner
• Effective communication and presentation skills, with experience articulating complex or abstract concepts clearly and persuasively — able to explain the reasoning behind decisions, open to being wrong, and able to represent a point of view with conviction

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience in fast‑paced environments requiring the management of many dependencies, independent time management, task prioritization, and flexibility
• Experience mentoring and elevating the craft of other designers, with a track record of raising the quality bar for teams
• Experience using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Background in consumer hardware, fashion, or luxury brand creative
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience bringing clarity to complex, ambiguous projects and processes — proactively working towards solutions

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$177,000/year to $248,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.