Creative Director, Standalone App

Meta; Menlo Park (CA); On-site; USD 177,000 - 248,000; Full time

Job summary

Meta's Standalone Apps Team is building an image-and-text community where people share experiences and recommendations. This early 0→1 effort offers high ownership and a chance to shape a product from its first version.

We are looking for a Creative Director to shape the experience end to end—from product thinking and flows to polished, shippable UI. You will mentor designers and drive brand systems across product surfaces.

Qualifications

• 5+ years of in-product creative experience for consumer products with a portfolio of shipped work, including brand/identity or communication design with focus on motion and interactive design
• Strength across the craft: conceptual vision, storytelling, and art direction/visual execution
• Demonstrated experience driving design for a major product area independently
• Ability to work fast and iterate with engineering and product in an early-stage environment
• Experience defining and scaling design systems across large organizations with multiple product surfaces
• Brand design/identity/communication design with focus on motion and interactive design
• Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D
• Effective presentation and communication skills
• Ability to lead cross-functional design initiatives and influence creative direction

Responsibilities

• Own the design of major product areas end to end, framing problems and delivering high-quality UI
• Concept, prototype, and produce iconic interactive brand experiences for surfaces and campaigns
• Define and evolve the brand design system with typography, color, grid, layout and visuals
• Partner with product and engineering to ship and maintain quality at a fast 0→1 pace
• Prototype and test ideas using research and data; create storyboards, motion studies, prototypes, and specs
• Lead cross-functional projects from concept through delivery and communicate progress to stakeholders
• Present creative strategy and rationale to leadership to influence product and brand decisions
• Identify opportunities to innovate on brand expression using emerging tools and AI workflows
• Provide direction and mentorship to designers across the organization

Skills

Brand design

Identity design

Motion design

Figma

Adobe Creative Suite

After Effects

Cinema 4D

Prototyping

Presentation skills

Cross-functional leadership

Tools

Figma

Adobe Creative Suite

After Effects

Cinema 4D

Job description

Summary

We're Meta's Standalone Apps Team — we build new apps to reach new user scenarios and serve needs that aren't well met today. The project we're building right now is an image-and-text community where real people share first-hand experiences and recommendations — what to try, where to go, how to do something. It's where people come to get inspired and to make everyday decisions, learning from others who've actually been there. It's still early — a small team working 0 to 1.If you want high ownership, a short path from idea to ship, and the chance to shape a product from its first version, this is that kind of team.We're looking for a Creative Director to shape the experience end to end — from product thinking and flows to polished, shippable UI. You'll be one of the design voices defining what a brand-new app feels like.

Required Skills

Creative Director, Standalone App Responsibilities:

1. Own the design of major product areas end to end: framing the problem, exploring directions, and delivering high-quality, shippable UI.




2. Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations




3. Define and evolve the brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints.




4. Partner closely with product and engineering to ship, and to keep quality high under a fast 0→1 pace.




5. Prototype and test ideas quickly using research and data to inform design decisions, and create storyboards, motion studies, prototypes, and design specs that guide development and clearly communicate creative intent.




6. Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders.




7. Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view.




8. Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms.




9. Provide direction and mentorship to designers across the organization, raising the bar for craft.

Minimum Qualifications

Minimum Qualifications:

1. 5+ years of in-product creative experience for consumer products with a portfolio of shipped work, including experience in brand, identity, or communication design with a focus on motion and interactive design




2. Strength across the craft: conceptual vision, storytelling, and art direction/visual execution




3. Demonstrated experience driving design for a major product area independently




4. Demonstrated ability to work fast and iterate with engineering and product in an early-stage environment




5. Demonstrated experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints, with a portfolio demonstrating expertise in interactive brand experiences and multi-format brand applications




6. Demonstrated experience in brand design, identity design, or communication design, with a focus on motion and interactive design




7. Demonstrated proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D




8. Effective presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along




9. Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level




10. Previous experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints

Preferred Qualifications

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




2. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




3. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies




4. Experience driving the creative direction end to end for new product launches or standalone app




5. Experience with content/feed, discovery, community, or social products




6. Prototyping skills (motion, interactive prototypes)




7. Familiarity with Lottie, RIVE, or other animation delivery formats for mobile/web




8. Experience with real-time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences




9. Experience with creative coding, prototyping, or AI-assisted design workflows




10. Knowledge of UX/UI design principles and how brand systems integrate with product design patterns

Public Compensation

$177,000/year to $248,000/year + bonus + equity + benefits

Industry

Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affinitive Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].