Art Director

Meta; San Francisco (CA); On-site; USD 98,000 - 144,000; Full time

Job summary

Meta is seeking an Art Director to join our in-house creative team, shaping brand and marketing campaigns across Meta's apps and devices. You will concept and art direct work spanning digital, social, film, experiential, and OOH channels, collaborating with writers, designers, strategists, and producers to scale bold ideas.

The role emphasizes storytelling through design, strong craft, and leveraging AI tools responsibly to enhance outcomes.

Qualifications

• 1+ years of art direction, design, or related creative discipline.
• Experience solving problems in fast-paced environments and navigating ambiguity.
• Ability to design, art direct and articulate conceptual design decisions.
• Proficient in Photoshop, Illustrator, InDesign, Figma, Sketch, Keynote, etc.
• Knowledge of AI tool capabilities and limitations in art direction and design.
• Experience actively seeking new AI knowledge and applying it to workflows.
• Judgment in using AI in creative work, balancing traditional tools and AI output.
• Detail-focused with strong visual craft.
• Must have work authorization in country of employment.

Responsibilities

• Direct brand expressions across mediums including mobile, product, film, and OOH.
• Demonstrate how art direction and design tell a story for a brand and product.
• Present ideas clearly to stakeholders to build consensus.
• Collaborate with cross-functional teams including producers, copywriters, and marketers.
• Explore new formats to produce high-impact creative work.
• Deliver mixed assets: stills, animation, and live action direction.
• Create original, breakthrough work.

Skills

Art Direction

Brand Storytelling

Design Prototyping

Design Software

AI in Creativity

Cross-functional Collaboration

Motion Design Familiarity

Attention to Detail

Work Authorization

Creative Briefing & Presentation

Job description

Summary:

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on collaboration, community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products. Meta is seeking an Art Director to join our in-house creative team, developing compelling brand and marketing campaigns across Meta's family of apps and hardware products, including Facebook, Instagram, WhatsApp, and Meta's wearables and devices. In this role, you will concept and art direct work that spans digital, social, film, experiential, and out-of-home channels, helping shape how billions of people perceive and connect with Meta's brands. You will collaborate closely with copywriters, designers, strategists, and producers to bring bold creative ideas to life at scale.

Required Skills:

Art Director Responsibilities:

1. Art directors direct, design and concept brand expressions across a variety of mediums, including mobile, product, film, interactive, OOH, print, events, and experiential, etc

2. Demonstrate an understanding of how art direction, design, and conceptual ideas can be used to tell a story on behalf of a brand and within a product

3. Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams

4. Work collaboratively within a cross-functional team environment, partnering with producers, copywriters, marketers and program management to reach campaign goals

5. Explore and propose new creative formats to produce high-impact, memorable creative work

6. Deliver mixed creative assets including stills, animation and live action video art direction

7. Create original, breakthrough work

Minimum Qualifications:

Minimum Qualifications:

1. 1+ years of experience in art direction, design, or a related creative discipline

2. Experience problem-solving in fast-paced environments and navigating ambiguity

3. Can design, art direct and articulate conceptual design decisions

4. Able to bring ideas to life with high-quality comps and prototypes using creative software and other tools (Photoshop, Illustrator, InDesign, Figma, Sketch, Keynote, etc.)

5. Knowledge and use of various AI tool capabilities and limitations in the context of art direction and design, demonstrated through professional or self-directed experience

6. Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experimenting with emerging AI technologies, and applies it to active creative workflows

7. Demonstrated judgment in using AI in creative work, including knowing when to use it, when to rely on traditional tools, and how to edit and refine AI-assisted work to reach a high-quality final output

8. Detail-focused with an eye for visual craft

9. Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment

Preferred Qualifications:

Preferred Qualifications:

1. Experience art directing campaigns for consumer technology, hardware, or social media platforms

2. Familiarity with motion design, video production, or directing live-action or animated content

3. Demonstrated use of AI-assisted creative tools (e.g., generative image tools, prompt engineering) to enhance or accelerate creative workflows

4. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

5. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

6. Experience working within and contributing to large-scale brand design systems across a global product portfolio

7. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$98,000/year to $144,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Aff…

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